Starfish is a branding firm founded on the philosophy that the Brand Experience is the Brand. It is our strong belief that a brand is the sum total of its interactions with customers, and we work tirelessly to ensure that all expressions are in sync. Because we live at the intersection of branding and customer experience we are experts in integrating a brand’s essence and key differentiators into all digital and physical touchpoints along the customer journey, a practice we call BX. In a world where customer satisfaction and exceeding expectations has become table stake, brand differentiation relies on creating a unique experience. We begin by defining the behaviors and voice a brand must adopt in order to differentiate itself, ultimately establishing the brand archetype. In the end, we help companies live their brand. We employ a proprietary, full-service approach to journey mapping and optimization that ensures the brand is consistent across every touchpoint. The process requires a rigorous assessment of the organization, identifying what is currently working and what must be aligned. In addition, we perform a comprehensive audit of the competitive sphere to determine deficiencies and uncover “the white-space” - opportunities for brand differentiation. Implementation occurs on a strategic and creative level, leveraging data-driven insights to inform communication tactics and enhance creative development.