As any CXO is aware, digital engagement is one of the top priorities for improvement in the customer experience realm of 2020.

There is a disproportionate correlation between digital engagement and bot technology, consumer preferences, and CX leaders attempting to capitalize on the advantages that digital customer experience tools can provide. However, being aware of these underlying consumer preferences and solutions will help you to find the right balance between digital resources such as chatbots and humanization, focusing on the result of quality customer experiences.

In this CCW Digital Special Report, you'll find some tips to consider when it comes to digital engagement.