BXP, Brand Experience magazine, elevates the value of innovative and collaborative brand design as a strategic business competence across the omni-channel path to purchase, to ultimately help brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty. BXP explores consumer and retail facing brands from concept to shelf, for senior business leaders in marketing, design, R&D/innovation and their design firm and supply chain partners.