As design thinking and other human-centered design methodologies permeate through the market, we see a larger impact on overall organizational structure, culture, and ways of work. The Design Transformation category pays homage to the larger impact of design thinking and its transformative effect on the people, process, and products of an organization.
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Our two Design Transformation winners are:
Pact, a non-profit organization, set out to empathize with the Afro-Columbian and Indigenous woman of Columbia who suffered an incredible violence and came back with a highlighted disconnect between intention and actual impact, driving an organizational shift to put local insights first to drive action.
IN2 Innovation drove not only product innovation with design thinking, but drove a new cultural mindset on how to approach development from an ethnographic and qualitative mindset, obsession with the customer, creating a larger cultural transformation in which the organization now works.
IN2 Innovation is an experience innovation design agency that partners with companies to create effortless experiences. They work in physical and digital spaces to transform unexpected ideas into new products and services that delight consumers, differentiate brands, and disrupt markets.
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Empathy is the first step of design thinking and a core principle of human-centered design. Empathy, for both customers and employees, builds the foundation to user-centric innovation.This category looks to highlight the power of empathy in creation of products, services, cultures, and project outcomes.
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Our two Empathy winners are:
Memorial Sloan Kettering set off on a mission to holistically define Patient Experience that was both unique, and inspiring, but also broad to the end to end experience, and grounded in ethnographic research, leading to an overall announcement of formalized guiding principals to the entire staff.
Mad*Pow ‘s work with Cincinnati Healthcare quite literally had the agency in the patient’s perspective, uniting a hospital’s siloed divisions, re-prioritizing patient experience, and implementing “child” friendly redesign & other initiatives to inject joy into the experience.
Mad*Pow is a design agency that strives to help people improve their health and wellness, meet their financial goals, learn and connect. Our approach to design is backed by a flexible methodology that includes scientific methods balanced with experience, strategy, creativity, and invention. Our process is cyclical in nature and is centered around research and strategy. Our team adapts to a client's needs and can engage at any point in the initiative's life cycle, whether that be during the conceptual design phase, testing, or the development of a new product or service. The adaptability and flexibility of our design process enables us to accurately match specific steps with the scope and main business drivers of our client's initiative, ultimately delivering measurable results and exceeding our client's wildest expectations.
The ROI of Human-Centered Design continues to emerge as an interesting case, challenge, and inquiry to the design community and beyond. With the adoption of HCD on the rise, its perception as being solely fuzzy front end has transformed to a specific, measured, and tangible discipline across organizations.
The winning case displayed:
Our two ROI of Human-Centered Design winners are: