Bryan Taylor is the Founder and Creative Director of Drawn, a design agency that specializes in creating meaningful brand experiences that people are naturally drawn to. Based in Oregon for two decades, Bryan and his team serve clients across the country and across a range of industries on strategic campaigns, brand identities, analog experiences, and digital engagements. He is an avid proponent of always starting with a sketch, and always finishing with complete alignment.
Great ideas are meant to turn into great products, services, and experiences, but quite often something happens along the way — they become watered down, turn into a collection of parts, and fail to meet the goals they were intended to accomplish. As we mature our design practices, it is important to understand how well our ideas translate into momentum, and whether they win over customer loyalty and deepen our engagement with them. This workshop will explore how alignment can build momentum; we’ll share stories, concepts, and techniques that create efficiency, loyalty, and customer engagement.