Wed, April 14 | Use Cases in Design Thinking & Interactive Think Tanks

We find ourselves at an exciting moment in time for Human-Centered Design as the world continues to navigate a fluctuating landscape. Spreading an empathetic, experimentative and co-creative way of thinking is truly more important today than ever before.

Join us for Design Thinking Virtual Experience as we gather a diverse community of innovators, enthusiasts and experts in the Design Thinking mindset. Over two immersive and inspirational days, this year’s virtual program will feature a series of illuminating keynotes, engaging discussions and collaborative workshops as we strengthen the foundation for innovation across enterprise organizations.

Welcome to #DTVX2021! We look forward to exploring the bright future of Design Thinking with you.

11:00 am - 11:20 am EST Opening Remarks

11:20 am - 11:40 am EST Design Thinking for... Human-Centered Digital Transformation

Claus Torp Jensen - Chief Digital Officer & Chief Technology Officer, Memorial Sloan Kettering Cancer Center

Digital Transformation and Design Thinking have a symbiotic relationship which produces better outcomes and more human-centered solutions. 2020 demonstrated that digital technology is the glue tying society together when everything else fails. For 2021, we must go further and reimagine the way we work and the way we deliver solutions and services. For that, it is essential to promote a culture of innovation, continuous improvement and meaningful value delivery. Join Claus as he shares how to:

  • Adopt a digital transformation strategy that is rooted in exceeding expectations and integrating diverse business objectives
  • Apply Design Thinking methodology to understand unmet needs and deliver delightful and differentiated consumer experiences
  • Integrate technology, processes and data resources for strategic advantage in a competitive environment

Claus Torp Jensen

Chief Digital Officer & Chief Technology Officer
Memorial Sloan Kettering Cancer Center

11:40 am - 12:00 pm EST Design Thinking for... Fueling Curiosity and Organization-Wide Transformation

Stephanie Crase-Moritz - Chief Marketing & Communications Officer, American Dental Association

Achieving holistic, top-down organizational buy-in of Design Thinking is undoubtedly a steep mountain to climb. Activating tangible transformation in a traditional, siloed environment demands curiosity for change and enthusiasm to embark on such a journey, especially when working in largely remote environments. Join Stephanie as she uncovers how to:

  • Apply best practices to get your team engaged and excited
  • Initiate effective, hands-on learning experiences
  • Connect your C-suite to the customer and accelerate transformation

Stephanie Crase-Moritz

Chief Marketing & Communications Officer
American Dental Association

In the modern Experience Era, user expectations reach new heights every single day. Consumers are becoming increasingly aware of the design of products and experiences far beyond aesthetics and capabilities. Now more than ever before, it is essential that organizations work toward rethinking these experiences and best accommodate diverse and ever-evolving lifestyles. Join Federico as he unearths how to:

  • Deliver more meaningful, functional and disruptive user experiences
  • Leverage a Design Thinking and Human-Centered Design approach to not only meet, but exceed expectations

Federico Casalegno

Chief Design and Innovation Officer, Samsung Design Innovation Center
Samsung Electronics

12:20 pm - 12:40 pm EST Design Thinking for... Future-Proofing the Design Sprint

Kai Haley - Head of UX Methods and Process, Google

Design Sprints are widely recognized for their proven success in providing teams with the ability to adopt a more human-centered approach, accelerate innovation, experiment rapidly and collaborate more effectively. But in the past year, we have seen enormous shifts in consumer expectations, needs and preferences. How can you ensure your team is continuing to evolve and keep up with ever-changing expectations? Join Kai as she speculates what the future holds and how to:

  • Leverage the Design Sprint process as an increasingly crucial role in the design and development process 
  • Fail fast and fail forward to open the door to more meaningful products and experiences
  • Integrate Design Thinking with the Design Sprint framework to achieve more human-centered and sustainable solutions

Kai Haley

Head of UX Methods and Process

Interactive Think Tanks

Looking for a more immersive, hands-on experience with tangible take-aways? Our hour-long Think Tank discussions will navigate the leading priorities, complex challenges and up-and-coming trends relative to the Design Thinking approach.

12:50 pm - 1:30 pm Think Tank 1: How to Fuel Transformation through a Spirit of Curiosity
Stephanie Crase-Moritz - Chief Marketing & Communications Officer, American Dental Association

How can you initiate effective and immersive learning experiences across your team? What is the best way to connect your leadership to the customer in order to accelerate a culture of transformation and innovation?


Stephanie Crase-Moritz

Chief Marketing & Communications Officer
American Dental Association

1:30 pm - 2:10 pm Think Tank 4: How to Build a Product that Resonates Through Human-Centered Design & User Experience
Bill Flora - Chief Creative Officer & Partner, Blink

How can you better center your design strategy around the user? In this session, Bill will explore the idea that brands are built around product experiences — and when design accounts for both user needs and brand values, the better chance you have of creating deeper emotional connections with your users. This design process also has the added benefit of aligning and inspiring your stakeholders.


Bill Flora

Chief Creative Officer & Partner

12:50 pm - 1:30 pm Think Tank 2: How to Utilize Sustainability as a Driver of Design Thinking Culture & Empower Innovation
Erik Sijmons - Senior Design Director, Samsonite

How might your company strategy better align itself with Design Thinking and Innovation, while also prioritizing sustainability as a key driver? What does the future of sustainable design look like, and how should this be applied to continually exceed customer expectations?


Erik Sijmons

Senior Design Director

1:30 pm - 2:10 pm Think Tank 5: How to Translate Design Thinking Principles Across the Organization
Bruce Gay - Senior Program Manager, PMO Lead, UPMC Enterprises

What are the best practices around communicating Design Thinking and design principles across teams for meaningful and effective collaboration? Have you built a strong understanding of a human-centered approach across your organization?


Bruce Gay

Senior Program Manager, PMO Lead
UPMC Enterprises

12:50 pm - 1:30 pm Think Tank 3: How to Leverage Design Thinking in Constrained Environments
Deuce Cruse - Senior Manager, Interaction Design, Intuitive Surgical

What can be done to design amidst highly regulated or clinical environments, and how can these same principles make everyone a better designer? How do you overcome the challenges associated with designing for someone or some place that is very different from you or your own?


Deuce Cruse

Senior Manager, Interaction Design
Intuitive Surgical

1:30 pm - 2:10 pm Think Tank 6: How to Enhance Collaboration and Deploy Design Thinking When Remote
Nicole Dingess - VP, Head of Product Design & UX, Gannett, USA TODAY NETWORK

Is your team building on the lessons and outcomes of remote work capabilities through this past year? How might you iterate on those strategies in order to strengthen future workflows and enhance interactivity?


Nicole Dingess

VP, Head of Product Design & UX

2:20 pm - 2:40 pm EST Design Thinking for... Humanizing an Autonomous Future

Roger Rohatgi - VP, Global Head of Design, bp

From AI and machine learning to automation and robotics, the evolution of digital technology is rapidly changing ur world. True innovation that results in customer success will come from organizations that can integrate human experience and HCD methods across all aspects of digital-first solutions. Join Roger as he shares how to:

  • Inject a Design Thinking and Human Experience Design approach through fast-paced innovation
  • Find the sweet spot between human-centered insights and machine intelligence to reach sustainable, innovative and comprehensive solutions
  • Apply a lens of empathy in an increasingly digital world

Roger Rohatgi

VP, Global Head of Design

2:40 pm - 3:00 pm EST Design Thinking for Building Equitable Teams

Steven Wakabayashi - Founder & President, QTBIPOC Design

Establishing equity with our creative teams starts with reevaluating our everyday design processes. In this talk, you will learn some of the pitfalls of diversity hiring, why they haven't worked, and ways to create a more equitable design culture that leads to more diverse thinking, innovation, and hires. We'll share some of our QTBIPOC Design organization principles and methods that have guided us in building a thriving and diverse creative team. Goals for this session:

  • Encourage designers and design leaders to re-examine their ways of approaching diversity in the creative workplace and inspire them to make a radical shift in how they approach their everyday work.
  • Learn tactical solutions designers and design leaders can apply in their internal reviews, meetings, design critiques, and design delivery that shifts away from perfectionism and metric-driven processes to a more mindful, equitable, and innovative model.
  • Feel re-energized to hold safe space for one another that is less judgemental and defensive, and where challenging issues can be discussed without fear of conflict.

Steven Wakabayashi

Founder & President

3:00 pm - 3:20 pm EST Design Thinking for… Everyone – It Starts With 'Why?'

John Guillaume - Chief Design Officer, Comcast Business

Embedding a human-centered mindset and culture across the organization is not something that happens overnight. It takes time, investment, and focus, and is often realistically an “addition” to the day-to-day work we already face. Join John as he uncovers the best practices around how to:

  • Ask the right questions in order to plant the seeds for long-term transformation
  • Implement a strong mindset around empathy and designing for someone who isn't yourself
  • Build a sustainable foundation for an organizational adoption of Design Thinking

John Guillaume

Chief Design Officer
Comcast Business

3:20 pm - 3:40 pm EST Design Thinking for... Delivering Conversational AI

Shyamala Prayaga - Product Owner, Autonomous Digital Assistant, Ford Motor Company

The future of voice assistants is a promising one, with adoption doubling just about every day. As we continue to identify new and exciting use cases, it is essential that these experiences remain at par for ongoing utility. Design Thinking plays a crucial role in defining the right user experience. Join this session as Shyamala illustrates how to:

  • Leverage Design Thinking for the bright future of digital assistants and conversational design
  • Ensure that the human is never lost in the mix when new AI use cases are developed and implemented

Shyamala Prayaga

Product Owner, Autonomous Digital Assistant
Ford Motor Company

3:40 pm - 4:00 pm EST Coming soon!

In the largely digital-first and fast-paced professional environment, experience and the workplace is becoming an increasingly important prioritization. How might you ensure your team is working to embed a culture of empathy and collaboration both internally and externally? Join Robin, Elizabeth and Teresa for a candid, cross-functional Wells Fargo perspective around the importance of:

  • Applying design principles across your team, particularly under environments of stress and uncertainty
  • Bringing Design Thinking back down to reality by detailing the mis-realities, myths and life lessons
  • Preparing to improvise and learning how to pivot when under, at times, suboptimal situations

Robin Beers

SVP Customer Insights & Experience Design
Wells Fargo


Teresa Rench

SVP, Director of Experience Strategy & Design
Wells Fargo


Elizabeth Trudeau

SVP Strategic Design & Insights, Innovation Group
Wells Fargo