Anuraag has spent the last 15+ years working closely with senior executives and entrepreneurs to enable them to bring new ideas - both social and commercial - to market, by equipping them with the skills and tools required to drive meaningful change. He has successfully launched new ventures and products across four continents, and has a diverse career spanning engineering, consulting, technology, education and not-for-profit.
Anuraag has also designed and delivered hundreds of hours of product management and innovation workshops for senior leaders at companies including Virgin, Experian, PwC and Spotify. He is currently the VP of Customer Development at Feedback Loop, a rapid consumer feedback platform, where he works closely with Global 500 companies seeing to embed consumer experimentation into their everyday workflow.
Test & Learn is increasingly seen as the cornerstone of innovation and, as such, leadership teams at both startups and large organizations are looking to better foster a Test & Learn culture. Embedding Experimentation is tailored to teams seeking practical ways to become more responsive to the needs of their most important stakeholder: the customer. This workshop will focus on the opportunities, constraints and challenges of creating and embedding a new Test & Learn culture, and accelerating product development initiatives. The end goal is to shift away from incremental development to step-change innovation. At the end of this workshop, leaders should be able to: