Coe Leta Stafford, PhD

Partner IDEO

Why Coe?

Coe Leta is a Design Director at IDEO, where she leads Design Research to understand people’s needs, reveal insights, and inspire innovative solutions for new products, services and systems. She’s known for her expertise in digital design, systems thinking, data, technology, play, education, and designing for kids and families.

Since joining IDEO in 2006, Coe has led numerous creative teams across a diverse range of organizations, including Microsoft, eBay, Target, Bank of America, Hasbro, Sesame Street, Electronic Arts, public schools, non-profit foundations, and government and healthcare groups. She specializes in both traditional and experimental Design Research — including IDEO’s hybrid approach of blending qualitative and quantitative methods – to understand the social, emotional, and behavioral needs of people for whom IDEO designs. Her work has won several international awards and patents for clients and has been featured in the New York Times and Wired. Coe Leta has a Ph.D. in Cognition and Development from U.C. Berkeley and is passionate about teaching others at Stanford University’s d.School and as a featured instructor on IDEO’s on-line learning platform, IDEO U, where she leads the Insights for Innovation course.

When not connecting insights to design, she can be found sewing, drinking wine, eating chocolate or playing video games with her family.

Tues, April 13 | Workshop Day

Tuesday, April 13th, 2021

12:00 PM Design Thinking University

Back by popular demand! 


Looking for a hands-on workshop to help you enter the magical world of Design Thinking? Look no further.

Learn from the leading Design Thinking authority in modern business. Hosted by IDEO U, join us for a one-day, highly interactive virtual workshop that will provide a crash course on the fundamentals of Design Thinking from the comfort of your own home.


This introduction to Design Thinking will take an in-depth look into the foundational skills that a human-centered approach offers. You will leave with an actionable toolkit and practical lessons to take back and apply throughout your own organization – both at the project and functional levels.

Check out the incredible speaker line-up to see who will be joining Coe.

Download The Latest Agenda