Kaison Tanabe

Growth Experimentation & Performance Marketing, IDEO U IDEO

Why Kaison?

Kaison Tanabe and his team work as a part of IDEO — an award-winning global design company that takes a human-centered, design-based approach to help organizations innovate and grow.

Specifically, Kaison works with analytics, marketing, research, operations, and design to better understand his customers and their needs in order and drive marketing experiments across channels.

He collaborates with design, data and product teams to improve growth loops — including invites, referrals and sharing — to fuel new user growth.

Kaison works to create and execute internal experimentation programs focusing on acquisition, retention and engagement. across major customer acquisition channels, including paid and organic.