Nowadays, competition is stronger and more accessible than ever. Customer centricity must be in the center of this disrupt-or-be-disrupted environment. Donn explores:

• Identifying & building new revenue streams before the competition

• Enshrining customer values at the core of new business innovation

• Driving creativity in risk adverse environments

Donn Ogilvie

VP, Insights & Experience Design Strategy
Citigroup

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Design Thinking is all about bringing a fresh perspective to long-standing problems within a team or organization. It’s all about finding a new and creative way to formulate questions, research and discover ideas, and work to understand the “why?” behind everything in order to reach a collaborative, innovative, and user-centric solution.

-         Begin your process with provoking a culture of empathy toward the consumer

-         Create a meaningful story amongst teams and the organization at large to incite recognition and understanding

-         Remember that cross-collaboration means appealing to a variety of different skillsets, mindsets, and objectives

Nis Frome

Co-Founder & VP of Product
Alpha

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A true design-led organization incorporates design within all processes, objectives, and decisions. Embedding design and design thinking into the entirety of any well-established corporate environment is no simple task, but when done right can transform all aspects of how an organization operates and succeeds. Alastair will discuss:

-How to disrupt previously accepted solutions with innovative ideas, all grounded in creating the optimal consumer experience

-Add measurable value and impact to your organization through design strategy

-Implement organization-wide change through fundamental design principles rooted in powerful, meaningful ideas

KC Wolff-Ingham

SVP, Director of Commerial Design & Service design
Truist

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To catalyze Design in your organization requires a compelling message and story to drive buy-in. Taking lessons from building some of the most exciting concepts within film, Matt will address how to: 

-Understand the impact of a great story

-Build a message that compels and drives action

-Balance the message with the metrics

The first pain point people encounter is terminology clash. It may feel trite to discuss labels when there are bigger issues to tackle, except that words matter. Words represent processes, methodologies, philosophies, and our values.

• Uniting two multi-disciplinary design teams merging into one

• Break down barriers and create a new team framework for talking with each other

• Learn how to lead your team from affinity diagram to building a bespoke skills wheel self-assessment

Nitasha Singh

VP Product Management & Design
The Clorox Company

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The process behind developing valuable consumer products and experiences lies in continuous innovation, and tapping into future insights and trends. Design thinking provides an exceptional tool kit to help organizations maneuver the rapidly evolving world of technology. How can your company use design thinking to its fullest potential to keep competing with and disrupting the norm?

• Develop a mindset of thinking about or designing for beyond today’s needs

• Ensure your company not only designs and creates products or solutions that satisfy today’s consumers, but is inspired to think bigger

• Understand where the threshold or potential for innovation is for your company, and working backwards to achieve those opportunities

Brian Roderman

President, Chief Innovation Officer
IN2 Innovation

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Inclusive design was not meant to address a specific group of users, and to design

special accessibility features. It is meant to see a different perspective from a

unique user group, and gather new insights to innovate for the mainstream product.