Beyond Design
Sept. 9-11, 2020
Thursday, September 10
All times are listed in Eastern Time (ET).
11:30 am - 11:45 am
Chair Opening Remarks
11:45 am - 12:15 pm
Beyond Design: The Moment of True Transformation
John Maeda -
EVP Chief Experience Officer,
Publicis Sapient
Design Thinking is more than a workshop, than a sprint, than an innovation lab, and more than a Chief Design Officer. The impact of Design Thinking appears when one observes the transformation of mindset, break-down of silos, advancement of the way-of-work, and holistic C-Suite buy to a design-led strategy.
12:15 pm - 12:45 pm
Protect Your Business and Accelerate Innovation in the "New Normal"
Dan Kraemer -
Founder & Chief Design Officer,
IA Collaborative
In the new reality, change is the only constant, with leaders having to completely rethink strategies that just six months ago were the cornerstone of growth and competitive advantage. In this presentation, you'll learn how to anticipate shifts in consumer behavior and uncover "societal currents" in your industry to uncover new growth opportunities now, and in a post-pandemic future. You'll walk away with actionable strategies for protecting your business and accelerating innovation in a new, long-term reality.
12:45 pm - 1:15 pm
Journey to CX Excellence: How 100-Year-Old Pitney Bowes is Using Design Thinking to Drive Business Impact
Chris Pacione -
Chief Executive Officer,
LUMA Institute
Ruth Frank - VP, Client & User Experience, Pitney Bowes
Every company wants to believe that it delivers a superior experience to clients. But what happens when your clients disagree? You get to work. For Pitney Bowes – a 100-year-old company with 13,300 companies worldwide – steering its corporate culture from “client-aware” to “client-obsessed” required the methods and mindset that design thinking delivers.
In this keynote, Pitney Bowes Vice President Ruth Frank, with LUMA Institute CEO Chris Pacione, will tell the story of:
- How the company is using design thinking to shift culture and differentiate itself through CX
- What Pitney Bowes did right, what they’ve learned and what lessons you can take from their journey
- Three inspiring stories that illustrate design thinking's impact on Pitney Bowes business, its people and its clients
1:15 pm - 2:00 pm
Design Drive!
Maturity Tracks
2:00 pm - 2:30 pm Covert DesignOps: How to Transform an Organization Behind Its Back
Ben Landrum - Design Director & Principal, Assets & Offerings, IBMJeff Neely - Partner & Global Executive Director, IBM Services, IBM
2:30 pm - 3:00 pm Business by Design
KC Wolff-Ingham - SVP, Director of Commercial Design & Service design, TruistBeyond design thinking, the application of design within an organization to elevate its competitive capability, strategy and ultimately longevity is not well understood. Here we connect the dots and examine a model for design maturity with concrete examples for where to go next.
2:00 pm - 2:30 pm Unthinking Design Thinking
David Franke - VP, Client Experience & Strategy, Mad*PowThe Design Thinking process thrives where transformative change is championed. Learn more about how your organization can optimize its ability to consistently deliver valuable, innovative solutions.
2:30 pm - 3:00 pm Speak the Same: Building Common Language for Design Growth
Nitasha Singh - VP Product Management & Design, The Clorox CompanyThe first pain point people encounter is terminology clash. It may feel trite to discuss labels when there are bigger issues to tackle, except that words matter. Words represent processes, methodologies, philosophies, and our values.
• Uniting two multi-disciplinary design teams merging into one
• Break down barriers and create a new team framework for talking with each other
• Learn how to lead your team from affinity diagram to building a bespoke skills wheel self-assessment
2:00 pm - 2:30 pm Truly OmniChannel: The Unification of Physical, Digital and Everything In Between
John Yesko - Head of Digital User Experience & Service Design, WalgreensNowadays, competition is stronger and more accessible than ever. Customer centricity must be in the center of this disrupt-or-be-disrupted environment. Donn explores:
• Identifying & building new revenue streams before the competition
• Enshrining customer values at the core of new business innovation
• Driving creativity in risk adverse environments
2:30 pm - 3:00 pm What Does Design Thinking Have to Do with Inclusion?
Francesca Barrientos - Senior Design Strategist, Cisco Systems
2:00 pm - 2:30 pm Employee Experience Panel
2:30 pm - 3:00 pm Building Multidisciplinary Design Teams
Vijay Chakravarthy - Senior Service Designer, Philips
3:00 pm - 3:10 pm
Comfort Break
3:00PM EST
Closing Feature Keynote
3:10 pm - 3:40 pm
Find Your Inner Dragon
Shawn Nason -
CEO & Chief Ecosystem Disruptor,
MOFI
Some people walk slowly to the pool and dip their pinky toe in the shallow end to test the temperature. Not MOFI Founder Shawn “Man on Fire” Nason. He’s that guy who races to the pool, strips off his shirt, and jumps in headfirst. There might be a glimmer of “Is there even water in the pool?” but he has no concern for the temperature of the water ... or the concrete.
Hear the never-been-told story of how this headfirst-jumping, status-quo-demolishing, dragon-kissing disruptor found his inner dragon so he could cut through the corporate bullsh*t to get things done. And discover how he manages to help the monotony preservers, the wait-one-hour-after-lunch waders, and the not-on-the-first-daters do the same.
3:40 pm - 4:10 pm
Meaningful Digital Innovation: Driving Digital-First through a Human-First Vision
Tarang Sethia -
Chief Digital Officer,
7-Eleven
Digital transformation has been the driving force of design thinking in many organizations, however we are in an age where developing the latest technology is not enough. Instead, it is about creating the most impactful experience. Digital infrastructure must be created with engagement across platforms and customer, employee, and brand-driven engagement at the core of all innovation.
