Beyond Design
Sept. 8-11, 2020
Main Conference Day 2: Friday, September 11
Morning Keynotes
12:00 pm - 12:30 pm
Chair Opening Remarks
12:15 pm - 12:45 pm
180 Degrees: Reverting Chaos Into Opportunity
Meriah Garrett -
Chief Design Officer,
USAA
Design Thinking never occurs in a perfect scenario. Many times the initiative is driven from necessity to change or be disrupted. In moments of turmoil and decline, a 180-degree change is vital. How do we navigate bureaucracy and long-established organizational structure to re-align the vision for growth and scale ideas organization-wide?
12:45 pm - 1:05 pm
Design Thinking and Innovation Practice: Operating Across the Boundary
George White -
Chief Innovation Officer,
Cantina
Change and transformation are major concerns and drivers for organizations. Adopting new practices and processes to achieve business goals has always been a part of the business. But now, there's increased pressure and desire to bring in new methods to respond to market-, customer-, and internal business needs.Design thinking and innovation practices are two ways that businesses are attempting to disrupt their patterns and unlock creativity to create new and novel solutions. While they have some shared goals, these two realms do not always mesh cleanly.In this talk, George White, Chief Innovation Officer at Cantina, will highlight where design thinking and innovation practice diverge, where they overlap, and how you can leverage both to build an organization that is flexible, creative, and innovative.
1:15 pm - 1:30 pm
Part II: Business Growth Through Design & Strategy
Dan Kraemer -
Founder & Chief Design Officer ,
IA Collaborative
1:30 pm - 2:00 pm
Networking Break
Our moment of truly "Applicable Beyond Mere Inspiration" Mission Statement--Choose two of our Think Tank sessions to attend at registration to receive hands on, workshop style development.
Think Tanks
2:00 pm - 3:30 pm
Lean + Agile + Design
Carolyn See -
Director, Experience Strategy,
Optum
Vanessa Weathers - Director of Experience Architecture & Agile Execution, Optum
2:00 pm - 3:00 pm
Native vs. Non-Native Designers
Huma Wadood -
Senior Initiative Designer,
Blue Cross Blue Shield
McKaye Black - Senior Design & Business Innovation Strategy Consultant, Blue Cross Blue Shield of Texas
Jason Bagley - Unit Manager of Clinical Operations, Blue Cross Blue Shield of Texas
-Balance the responsibility for Design Thinking and Design Doing
-Optimize the balance of strategic and analytical designers
McKaye Black
Senior Design & Business Innovation Strategy ConsultantBlue Cross Blue Shield of Texas
2:00 pm - 3:00 pm
Build a Playbook
Mindy Duong -
VP, Web Design and UX Development,
East West Bank
-Standardize core principals and missions of the company at large
-Develop best practices that align with culture and efficiency
2:00 pm - 3:00 pm
AI/Machine Learning
-Utilize technologies as a tool to deliver innovative value, considering AI as essential
-Find the sweet spot between human-centered insight and machine intelligence to reach comprehensive, valuable solutions
2:00 pm - 3:00 pm
Venture Studio
Jose de Francisco Lopez -
Chief Designer,
Nokia
-Lay the groundwork for entrepreneurial innovation
-Create intellectual capital and develop risk intelligence
2:00 pm - 3:00 pm
Digital Transformation
-Adopt digital transformation strategies to enable continuous improvements
-Apply the design thinking methodology to complex digital transformation strategy
Closing Keynotes
4:00 pm - 4:45 pm
Panel-True Empathy: Balancing the Human in a Data-Saturated Ecosystem
Iris Ware Dr. -
Chief Learning Officer,
City of Detroit
With so much information at your fingertips, empathy presents exciting opportunities, as well as complexities. With a massive amount of transactional data, balancing the qualitative connections, human-driven insights, and strategic vision native to design thinking builds much larger implications.Is the future of AI about more data or less?
4:45 pm - 5:00 pm
Closing Remarks & Design Drive Giveaway
You participated, and now we want to show our appreciation! Our Design Drive raffle giveaway will wrap up the event. You won’t want to miss it! You must be present to win.
