Beyond Design: From Practice to Transformation
September 8-11, 2020 | Hilton Austin, TX
Main Conference Day 2: Friday, September 11
Morning Keynotes
8:30 am - 9:00 am
Chair Opening Remarks
9:00 am - 9:30 am
180 Degrees: Reverting Chaos Into Opportunity
Meriah Garrett -
Chief Design Officer,
USAA
Design Thinking never occurs in a perfect scenario. Many times the initiative is driven from necessity to change or be disrupted. In moments of turmoil and decline, a 180-degree change is vital. How do we navigate bureaucracy and long-established organizational structure to re-align the vision for growth and scale ideas organization-wide?
9:30 am - 9:45 am
Part II: Business Growth Through Design & Strategy
Dan Kraemer -
Founder & Chief Design Officer ,
IA Collaborative
9:45 am - 10:15 am
Design Thinking and Innovation Practice: Operating Across the Boundary
George White -
Chief Innovation Officer,
Cantina
Change and transformation are major concerns and drivers for organizations. Adopting new practices and processes to achieve business goals has always been a part of the business. But now, there's increased pressure and desire to bring in new methods to respond to market-, customer-, and internal business needs.Design thinking and innovation practices are two ways that businesses are attempting to disrupt their patterns and unlock creativity to create new and novel solutions. While they have some shared goals, these two realms do not always mesh cleanly.In this talk, George White, Chief Innovation Officer at Cantina, will highlight where design thinking and innovation practice diverge, where they overlap, and how you can leverage both to build an organization that is flexible, creative, and innovative.
10:15 am - 10:45 am
Networking Break
Our moment of truly "Applicable Beyond Mere Inspiration" Mission Statement--Choose two of our Think Tank sessions to attend at registration to receive hands on, workshop style development.
Think Tanks
10:45 am - 11:45 am
RNA: The Standardization of Meaningful Generative Research
Prabhas Pokharel -
Co-founder & CEO,
Reduct.Video
10:45 am - 11:45 am
Behavioral Design + Analytics
-Incorporate behavioral science and insights with design to ensure customer satisfaction
-Root the first steps of the design thinking approach in observable, quantifiable behavioral analytics to create better informed, customer-centric solutions
10:45 am - 11:45 am
Lean + Agile + Design
Carolyn See -
Director, Experience Strategy,
Optum
Vanessa Weathers - Director of Experience Architecture & Agile, Optum
10:45 am - 11:45 am
Psychological Safety
-Incite full buy-in of the design thinking process requires the building of trust and safety as well as the breaking down of barriers and hesitations
-Create an environment where both designers and non-designers feel open to experiment with new ideas and increase process engagement
10:45 am - 11:45 am
Native vs. Non-Native Designers
Huma Wadood -
Senior User Experience Architect, Platform & Product Development,
Blue Cross Blue Shield
McKaye Black - Senior Design & Business Innovation Strategy Consultant, Blue Cross Blue Shield of Texas
Jason Bagley - Unit Manager of Clinical Operations, Blue Cross Blue Shield of Texas
-Balance the responsibility for Design Thinking and Design Doing
-Optimize the balance of strategic and analytical designers
Huma Wadood
Senior User Experience Architect, Platform & Product DevelopmentBlue Cross Blue Shield
McKaye Black
Senior Design & Business Innovation Strategy ConsultantBlue Cross Blue Shield of Texas
10:45 am - 11:45 am
Design Thinking for HR/EX
Betsy Welch -
CEO, Americas,
Santa Fe Relocation
-Approach the HR role from a design thinking perspective to achieve proper levels of employee engagement and productivity without applying a single global framework
-Face the challenges associated with engaging a global workforce in a meaningful way to ensure satisfactory customer and employee experiences
10:45 am - 11:45 am
Strategic Foresight & Future Design
-Build strategies based on different possible scenarios
-Align strategic foresight to explore new insights and question assumptions
10:45 am - 11:45 am
Build a Playbook
Mindy Duong -
VP, Web Design and UX Development,
East West Bank
-Standardize core principals and missions of the company at large
-Develop best practices that align with culture and efficiency
10:45 am - 11:45 am
AI/Machine Learning
-Utilize technologies as a tool to deliver innovative value, considering AI as essential
-Find the sweet spot between human-centered insight and machine intelligence to reach comprehensive, valuable solutions
10:45 am - 11:45 am
Venture Studio
Jose de Francisco Lopez -
Head of Studio,
Nokia
-Lay the groundwork for entrepreneurial innovation
-Create intellectual capital and develop risk intelligence
10:45 am - 11:45 am
Digital Transformation
-Adopt digital transformation strategies to enable continuous improvements
-Apply the design thinking methodology to complex digital transformation strategy
10:45 am - 11:45 am
Language
Jessica DeMartini -
Customer Experience Strategy Consultant,
Wells Fargo
-Ensure expectations are met and consistencies are streamlined
-Communicate in a cohesive and common language across teams for meaningful collaboration
12:55 pm - 1:25 pm
Lunch
Closing Keynotes
1:40 pm - 2:10 pm
True Empathy: Balancing the Human in a Data-Saturated Ecosystem
With so much information at your fingertips, empathy presents exciting opportunities, as well as complexities. With a massive amount of transactional data, balancing the qualitative connections, human-driven insights, and strategic vision native to design thinking builds much larger implications.Is the future of AI about more data or less?
2:10 pm - 3:00 pm
The Future of Design: Discussing the Roles of the CXO, CMO, and CDO
The impact of design in the C-Suite is undeniable, however is this the CDO in every organization? Does it have to be? What are the parallels of responsibility across others in the C-Suite? Is this role truly C-Suite in equality with the core COO, CMO, CFO? Should it be? This panel will bring together a few of our rising human-first titles to discuss the evolution of this role.
3:00 pm - 3:30 pm
Closing Remarks & Design Drive Giveaway
You participated, and now we want to show our appreciation! Our Design Drive raffle giveaway will wrap up the event. You won’t want to miss it! You must be present to win.
