Beyond Design: Moving from Practice to Transformation
April 14-17, 2020
Hilton Austin, TX
Main Conference Day 2: Friday, April 17
Morning Keynotes
8:30 am - 9:00 am
Chair Opening Remarks
9:00 am - 9:30 am
180 Degrees: Reverting Chaos Into Opportunity
Meriah Garrett -
Chief Design Officer,
USAA
Design Thinking never occurs in a perfect scenario. Many times the initiative is driven from necessity to change or be disrupted. In moments of turmoil and decline, a 180-degree change is vital. How do we navigate bureaucracy and long-established organizational structure to re-align the vision for growth and scale ideas organization-wide?
9:45 am - 10:15 am
Design Thinking and Innovation Practice: Operating Across the Boundary
George White -
Chief Innovation Officer,
Cantina
Change and transformation are major concerns and drivers for organizations. Adopting new practices and processes to achieve business goals has always been a part of the business. But now, there's increased pressure and desire to bring in new methods to respond to market-, customer-, and internal business needs.Design thinking and innovation practices are two ways that businesses are attempting to disrupt their patterns and unlock creativity to create new and novel solutions. While they have some shared goals, these two realms do not always mesh cleanly.In this talk, George White, Chief Innovation Officer at Cantina, will highlight where design thinking and innovation practice diverge, where they overlap, and how you can leverage both to build an organization that is flexible, creative, and innovative.
Our moment of truly "Applicable Beyond Mere Inspiration" Mission Statement--Choose two of our Think Tank sessions to attend at registration to receive hands on, workshop style development.
Think Tanks
10:45 am - 11:45 am
Generative Research
-Co-Creation with current and potential customers from the beginning
-Reduce risk and time inherent in empathy-projection
10:45 am - 11:45 am
Behavioral Design + Analytics
-Incorporate behavioral science and insights with design to ensure customer satisfaction
-Root the first steps of the design thinking approach in observable, quantifiable behavioral analytics to create better informed, customer-centric solutions
10:45 am - 11:45 am
Lean + Agile + Design
-Develop a playbook with the best of all worlds
-Leverage an Agile movement for your Design Thinking Initiatives
10:45 am - 11:45 am
Psychological Safety
-Incite full buy-in of the design thinking process requires the building of trust and safety as well as the breaking down of barriers and hesitations
-Create an environment where both designers and non-designers feel open to experiment with new ideas and increase process engagement
10:45 am - 11:45 am
Native vs. Non-Native Designers
Huma Wadood -
Senior User Experience Architect, Platform & Product Development,
Blue Cross Blue Shield
-Balance the responsibility for Design Thinking and Design Doing
-Optimize the balance of strategic and analytical designers
Huma Wadood
Senior User Experience Architect, Platform & Product DevelopmentBlue Cross Blue Shield
10:45 am - 11:45 am
Design Thinking for HR/EX
-Approach the HR role from a design thinking perspective to achieve proper levels of employee engagement and productivity without applying a single global framework
-Face the challenges associated with engaging a global workforce in a meaningful way to ensure satisfactory customer and employee experiences
10:45 am - 11:45 am
Strategic Foresight & Future Design
-Build strategies based on different possible scenarios
-Align strategic foresight to explore new insights and question assumptions
10:45 am - 11:45 am
Build a Playbook
-Standardize core principals and missions of the company at large
-Develop best practices that align with culture and efficiency
10:45 am - 11:45 am
AI/Machine Learning
-Utilize technologies as a tool to deliver innovative value, considering AI as essential
-Find the sweet spot between human-centered insight and machine intelligence to reach comprehensive, valuable solutions
10:45 am - 11:45 am
Venture Studio
-Lay the groundwork for entrepreneurial innovation
-Create intellectual capital and develop risk intelligence
10:45 am - 11:45 am
Digital Transformation
-Adopt digital transformation strategies to enable continuous improvements
-Apply the design thinking methodology to complex digital transformation strategy
10:45 am - 11:45 am
Language
-Ensure expectations are met and consistencies are streamlined
-Communicate in a cohesive and common language across teams for meaningful collaboration
1:00 pm - 1:30 pm
Lunch
Closing Keynotes
1:50 pm - 2:20 pm
Scalable Framework: Tying Individual Contribution to Organization Impact
At the end of the day, Design Thinking will only transcend the organization when it impacts the bottom line. This may provide a series of challenges as the initial implementation may not lead to immediate cost savings and revenue increases—or can it? Dr. Iris Ware works through her model of organizational design that not only transformed the structure of a series of departments but also is driving change across industries.
2:20 pm - 3:00 pm
The Future of Design: Discussing the Roles of the CXO, CMO, and CDO
The impact of design in the C-Suite is undeniable, however is this the CDO in every organization? Does it have to be? What are the parallels of responsibility across others in the C-Suite? Is this role truly C-Suite in equality with the core COO, CMO, CFO? Should it be? This panel will bring together a few of our rising human-first titles to discuss the evolution of this role.
3:00 pm - 3:30 pm
Closing Remarks & Design Drive Giveaway
You participated, and now we are want to show our appreciation! Our Design Drive raffle giveaway will wrap up the event. You won’t want to miss it! You must be present to win.
