Friday, September 11

All times are listed in Eastern Time (ET).

Morning Keynotes

11:30 am - 11:45 am Chair Opening Remarks

11:45 am - 12:15 pm 180 Degrees: Reverting Chaos Into Opportunity

Meriah Garrett - Chief Design Officer, USAA

 Design Thinking never occurs in a perfect scenario. Many times the initiative is driven from necessity to change or be disrupted. In moments of turmoil and decline, a 180-degree change is vital. How do we navigate bureaucracy and long-established organizational structure to re-align the vision for growth and scale ideas organization-wide? 


Meriah Garrett

Chief Design Officer

12:15 pm - 12:45 pm Design Thinking and Innovation Practice: Operating Across the Boundary

George White - Chief Innovation Officer, Cantina

Change and transformation are major concerns and drivers for organizations. Adopting new practices and processes to achieve business goals has always been a part of the business. But now, there's increased pressure and desire to bring in new methods to respond to market-, customer-, and internal business needs.Design thinking and innovation practices are two ways that businesses are attempting to disrupt their patterns and unlock creativity to create new and novel solutions. While they have some shared goals, these two realms do not always mesh cleanly.In this talk, George White, Chief Innovation Officer at Cantina, will highlight where design thinking and innovation practice diverge, where they overlap, and how you can leverage both to build an organization that is flexible, creative, and innovative. 


George White

Chief Innovation Officer

12:45 pm - 1:30 pm Networking Break

Our moment of truly "Applicable Beyond Mere Inspiration" Mission Statement--Choose two of our Think Tank sessions to attend at registration to receive hands on, workshop style development.

Think Tanks

-Develop a playbook with the best of all worlds


-Leverage an Agile movement for your Design Thinking Initiatives


Vanessa Weathers

Former Director of Experience Architecture & Agile Execution

-Utilize technologies as a tool to deliver innovative value, considering AI as essential

-Find the sweet spot between human-centered insight and machine intelligence to reach comprehensive, valuable solutions


Margo Lunsford

Design Director


Seline Silvas

UX Lead

1:30 pm - 2:30 pm Defending the Case for Design Thinking Investment

Mindy Duong - VP, Web Design and UX Development, East West Bank
  • What is your design thinking platform?
  • Who is your investor?
  • What is the problem and is it worth solving?
  • What is the ROI?  (What value does it bring to the user?  What value does it bring the business?
  • Build your own design thinking “elevator pitch”

Mindy Duong

VP, Web Design and UX Development
East West Bank

-Balance the responsibility for Design Thinking and Design Doing


-Optimize the balance of strategic and analytical designers


Huma Wadood

Senior Initiative Designer
Blue Cross Blue Shield


McKaye Black

Senior Design & Business Innovation Strategy Consultant
Blue Cross Blue Shield of Texas


Jason Bagley

Unit Manager of Clinical Operations
Blue Cross Blue Shield of Texas

Jillian Sykes

Unit Manager of Clinical Operations
Blue Cross Blue Shield

1:30 pm - 2:30 pm Venture Studio

Jose de Francisco Lopez - Chief Designer, Nokia
  • Entrepreneurial Design Leadership at Work
  • Engaging in Predictable Serial Innovation and Left-Shifting Risks
  • Design Principle: Most Advanced, Yet Acceptable (MAYA) with Early Optimal Solutions (EOS)

Jose de Francisco Lopez

Chief Designer

1:30 pm - 2:00 pm Stories in Scaling the Design Thinking Mindset

Jennifer Atanasovski - Human Centered Insights and Strategy Manager, Ford Motor Company

Jennifer Atanasovski

Human Centered Insights and Strategy Manager
Ford Motor Company

1:30 pm - 2:00 pm Introduction to MURAL

Agustin Sosa - Team Enablement Specialist, Mural

This webinar gives you basic, hands-on guidance to using MURAL effectively. This is geared for new users, but will also include some advanced topics and time for questions.


Agustin Sosa

Team Enablement Specialist

1:30 pm - 2:00 pm Leading Strategy and Research Teams

Ben Little - VP, Head of Venture Strategy, Siemens Healthineers

Ben Little

VP, Head of Venture Strategy
Siemens Healthineers

1:30 pm - 2:00 pm Let Your Users Do the Talking: How to Scale Empathy Across Your Organization with Customer Video

The most effective way to get buy-in for UX research findings is to cultivate empathy for your customer’s experience. But how do you make the business case for empathy in such a fast-moving, physically-disconnected world? When design research reports go unread and tight timelines hinder other traditional methods, we need to bring customer stories to stakeholders in a more compact-yet-compelling way to inspire empathetic action.

Join Reduct.Video founder and CEO Prabhas Pokharel as he shares stories of how using video has helped design researchers inspire more empathy across the organization and effectively drive customer-centric change.

2:30 pm - 3:00 pm Comfort Break

Closing Keynotes

2:40 pm - 3:10 pm The Disruptive Power of Collaboration

Bill Nottingham - VP of Growth, Nottingham Spirk
Winston Ibrahim - CEO, Hydros

With so much information at your fingertips, empathy presents exciting opportunities, as well as complexities. With a massive amount of transactional data, balancing the qualitative connections, human-driven insights, and strategic vision native to design thinking builds much larger implications.Is the future of AI about more data or less?


Bill Nottingham

VP of Growth
Nottingham Spirk


Winston Ibrahim


3:10 pm - 3:40 pm Scalable Framework: Tying Individual Contribution to Organization Impact

Iris Ware Dr. - Chief Learning Officer, City of Detroit

At the end of the day, Design Thinking will only transcend the organization when it impacts the bottom line. This may provide a series of challenges as the initial implementation may not lead to immediate cost savings and revenue increases—or can it? Dr. Iris Ware works through her model of organizational design that not only transformed the structure of a series of departments but also is driving change across industries.


Iris Ware Dr.

Chief Learning Officer
City of Detroit

3:40 pm - 3:50 pm Closing Remarks

You participated, and now we want to show our appreciation! Our Design Drive raffle giveaway will wrap up the event. You won’t want to miss it! You must be present to win.