In previous years, we’ve addressed the idea of Design Transformation and the first steps to building design thinking into the culture of an organization. This year we explore the theme of Beyond Design.
This year, we look to address what design means to every attendee, pushing the impact of design across departments, bringing forth discussion of the most advanced challenges within design, and finally, highlighting the impact of design past the Chief Design Officer, and across the holistic C-Suite.
Check out what we have planned for this year including:
Expert speakers include:
Missed out on the 2018 USAA Site Tour? Take a look at the 2018 overview in preparation for 2019! Take a look at this site tour spotlight to learn more about the USAA Chief Design Offce, and why you must attend!
Missed out on Design Thinking 2018?
Take a look at our 2018 Design Thinking Attendee Kit to give you a glimpse of what to expect for 2019!
- Speakers + Advisory Board
- The Fun Stuff
- Onsite Team
- 2018 Event Partners
Joining us at Design Thinking 2019? Take a look at the Attendee Kit for event info, a list of the speakers, and more!
In further understanding Human-Centered Design, it became important to adequately define the nuances between different design practices. Within the Customer Management Practice, there are four distinct events, Digital Product, Service Design, Design Thinking, and Experience Design, pressing the imperative to identify differences and similarities between them. We begun to scratch the surface in surveying our advisory board, gathering insights from events, and questions from active social media groups, some of these insights highlighted within this report.
However, we wanted to explore further how these functions work together in teams that incorporated all specialties. What is the broader definition of design? What did the intersection of service design, UX, and experience design look like “in real life?”
Product by design is the process of identifying a market opportunity, clearly defining the problem, developing a proper solution for that problem, and validating the solution with real users. If you're interested in learning more, take a look at Shawn Johnson's presentation from Design Thinking 2019.
Enjoyed this presentation? Check out Ben Judy's presentation here.
Ben Judy, Head of UX at 7-Eleven, spoke at Design Thinking 2019 about using design thinking strategically in order to survive. Take a look at his presentation.
Enjoyed this presentation? Check out Meriah Garrett's presentation here.
Meriah Garrett, Chief Design Officer, USAA, spoke at Design Thinking 2019 about building a Design Culture and Culture of Human-Centered Design. Take a look.
Enjoyed this presentation? Check out Paul Strike's presentation here.
Paul Strike, VP, Head of Design at Prudential gave presentation at Design Thinking 2019 on Human Centered Design. Take a look.
Enjoyed this presentation? Take a look at Ben Judy's presentation here.
Interested in attending a future Design Thinking Event? Take a look at this list to find out who attended in 2018. (Last Updated 10.29.2018)
Interested in seeing what happened at Design Thinking 2019? Take a look at the Post Show Report and make sure to join us in Austin for Design Thinking 2020!
The world that we live in today demands constant innovation. It is truly a consumer’s market. With technology, lifestyles, channels for communication, and even customers continuously evolving, businesses are now facing a sink-or-swim situation. This harsh reality has brought the effective methodology of design thinking to the forefront of so many organizations to ensure enduring success. Design thinking ultimately provides companies with a tool kit for innovation rooted in finding meaningful, human-centered solutions based on real customer problems. It provides organizations means with which to respond to the competitive and disruptive nature of today’s markets. At its finest, design thinking has the ability to turn individual employees and departments into cross-functional, collaborative teams, and products into memorable experiences.
Enjoyed reading this report? Take a look at the Design Thinking 201 guide here.
Thinking about attending Design Thinking 2019? We are here to help you convince your colleague or manager to attend. Take a look at the top reason why you should attend.
This ROI toolkit includes:
- Convince your boss letter
- Top reasons to attend
- Estimated budget expense sheet
- and more!
Interested in attending Design Thinking 2020 but unsure of what sessions and site tours to attend? We're here to help create your #DesignThinking2020 journey!
Take a look at the various selections and topics to choose from based on your conference pass selection.
Curious to see who's attending Design Thinking? Check out our current attendee snapshot here.
Feel free to take a sneak peek at what we have in store for the 2020 Design & Innovation Awards:
- 2019 winners
- 2020 Categories
- How to get involved
Design Thinking is in full force with the role of design elevated in several enterprise organizations. With this comes the prioritization of investing into the efficiencies within the practice itself, providing moments to maximize value and impact. The natural evolution from understanding to scale to transformation, DesignOps as a practice serves a purpose to define, measure, and evolve the practice and process of design to keep up with demand.
Within the Design Thinking 2020 program, we have seen this evolution from attendees who started at our Design Thinking University learning the 5 steps of Design Thinking and how to appropriately facilitate and implement their own workshops, sprints, and initiatives, but now are facing the growth and demand on larger organizational scale.
We will dive into the impact, prioritization, next steps, and examples of successful designops.
Enjoyed the 201 piece? Check out the 301 guide here.
Design thinking is a mindset for solving complex problems. Originally stemming from the design process, design thinking challenges leaders, individuals, and organizations to think like a designer---with your client at the heart and with a reiterative process of prototyping and testing at the core.
Check out this guide to learn the 5 steps of Design Thinking.
Design Thinking opens an avenue to innovation and humanity. Connecting the deeper sense of empathy in conjunction with steps for innovation followed by in-depth testing, prototyping and evaluation used in a truly human-centered appraoch can lead to design that sustains and accomplishes good over harm.
With so much innovation at the fingertips, designers cannot look only at what can be created, instead evaluate in conjunction the consequences which will occur in the future.
Missed our 201 guide? Read it here.
Thinking about attending Design Thinking 2020? We are here to help you convince your colleague or manager to attend.
This ROI toolkit includes:
Still unconvinced? Check out our 2019 Post Show Report here.
Let us know if you would like the agenda sent to you via email as well!
Not sure which workshops to attend? As the Design Thinking program has grown year over year, we have seen the gap between maturity and understanding greatly emerging. With this, we want to keep our most impactful sessions while adding additional opportunities to keep attendees engaged as they continue to mature. Our workshops are designed for people of all levels and industries, and are categorized by level of expertise in the topic of Design Thinking. Take a look at the Workshop Infographic to help you choose your Design Thinking 2020 journey.
You can also check out the attendee journey map here.
Experience the bespoke Design Thinking approaches of cutting edge companies in Austin. Join fellow attendees for an intimate tour of your choice led by top designers.
The use case for design thinking is growing rapidly in HR departments of leading enterprises. With a focus on empathy and organizational transformation, Human Resources lends itself to the core principles emphasized by human centered design. Take a look at the ways Design Thinking can transform Human Resources.
Creating the sounding board for all things Design & Innovation, the Customer Management Practice is proud to announce the members of the 2019 advisory board filled with thought leaders from a diverse range of industries, job titles, and perspectives.
This introduction to Design Thinking provides a crash course on the design thinking mindset, from the fundamentals of human-centered design to design thinking mindset in practice. Beyond just the step-bystep methodology, take this opportunity to live human-centered design with the opportunity to address real case challenges and conduct primary research through interaction with Austin’s lively downtown scene.