Brian Roderman

President, Chief Innovation Officer IN2 Innovation

Brian Roderman is the President and Chief Innovation Officer of IN2 Innovation, an experience innovation design agency. IN2 Innovation provides a global range of services to organizations of many types, sizes and industries to help them achieve a new level of innovation in their business, from inspiration to integration. IN2 Innovation currently has offices located at Austin, Dallas and Atlanta.

Brian is a natural-born designer with an inherent ability to combine artistic vision with complex engineering principles and strategic business goals. He oversees the process and design strategies for IN2 Innovation, along with the operations management for the Dallas office. Brian assures that the creative product of the organization is always on-target and on the leading edge of design, functionality, and desirability.

Motivated by the passion to “create an experience people can’t live without,” Brian has worked in the design consultancy business for over 28 years, and is frequently a featured speaker on design and innovation at events and symposiums worldwide. He has a B.F.A in Industrial Design from the University of Kansas. He has extensive design experience in consumer electronics, consumer products, housewares, transportation, telecommunications, and business-to-business industries. He currently serves on The University of Texas at Dallas School of Management Marketing Program Advisory Board and was conferred the title of Visiting Professor at The Jiangnan University in Wuxi, China.

He is active with the Industrial Design Society of America (IDSA), having held six terms on the IDSA National Board of Directors. He was recently awarded a Fellowship within the society and is recognized as 1 of the 50 most notable designers over the last 50 years in the IDSA.

Main Conference Day 1: Thursday April 16

Thursday, April 16th, 2020

11:15 AM Designing for Tomorrow: Staying Ahead of the Curve

The process behind developing valuable consumer products and experiences lies in continuous innovation, and tapping into future insights and trends. Design thinking provides an exceptional tool kit to help organizations maneuver the rapidly evolving world of technology. How can your company use design thinking to its fullest potential to keep competing with and disrupting the norm?

• Develop a mindset of thinking about or designing for beyond today’s needs
• Ensure your company not only designs and creates products or solutions that satisfy today’s consumers, but is inspired to think bigger
• Understand where the threshold or potential for innovation is for your company, and working backwards to achieve those opportunities

Check out the incredible speaker line-up to see who will be joining Brian.

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