Brian Roderman

President and Chief Innovation Officer IN2 Innovation

Why Brian?

Recognized as 1 of the 50 most notable designers over the last 50 years, Brian Roderman is the President and Chief Innovation Officer of IN2 Innovation, an experience innovation design agency. IN2 Innovation provides a global range of services to organizations of many types, sizes and industries to help them achieve a new level of innovation in their business, from inspiration to integration. IN2 Innovation currently has offices located in Dallas, Austin, Atlanta and Charlotte.

Brian is a natural-born designer with an inherent ability to combine artistic vision with complex engineering principles and strategic business goals. He oversees the process and design strategies for IN2 Innovation, along with the operations management for the Dallas office. Brian assures that the creative product of the organization is always on-target and on the leading edge of design, functionality, and desirability.

Motivated by the passion to “create an experience people can’t live without,” Brian has worked in the design consultancy business for over 30 years, and is frequently a featured speaker on design and innovation at events and symposiums worldwide. He has a B.F.A in Industrial Design from the University of Kansas. He has extensive design experience in consumer electronics, consumer products, housewares, transportation, telecommunications, and business-to-business industries. He currently serves on The University of Texas at Dallas School of Management Marketing Program Advisory Board and was conferred the title of Visiting Professor at The Jiangnan University in Wuxi, China.

He is active with the Industrial Design Society of America (IDSA), having held six terms on the IDSA National Board of Directors. He was recently awarded a Fellowship within the society along with the top notable designers recognition honor.

Wednesday, September 9

Wednesday, September 9th, 2020

12:00 PM Finding Your Axis - Know How to Pivot Using Human Centered Design

The ability – or inability – to pivot is one of the major themes of this year. Easy to say, right? But It can be tough to pull off a major shift. How do you deliver? 

A successful pivot is directly tied to one of the core behaviors in Design Thinking:  the ability of you, your team, and your organization to create Empathy. You can’t just acknowledge your users from a distance; you must understand their problem from their perspective. 


How is the focus of this collaborative workshop. You’ll see examples of success (and failure) to deliver a user-centered pivot, and you’ll come away with new tools and maps to support your organization do it – in this crisis or the next one.