Founder & Chief Design Officer
Dan Kraemer is a Founder, business leader, counselor to the C-Suite, and
international speaker who is leading a convergence of design and business
strategy as the winning approach to corporate innovation.
As both an award-winning
designer and classically trained business executive, Dan’s unique background
enables him to combine a generative design lens with analytical business
strategy to help organizations envision possible futures, advance corporate
strategy, and successfully launch new ventures.
Dan has coalesced this hybrid design and business approach into the Four
Decisions of Growth™ framework, which he leverages to solve complex problems in
both public and private sectors:
- Where to play: Anticipating future demand and
market forces to form a pipeline of opportunities
- How to win: Setting bold vision and
aligning leadership to advance organizational capabilities
- What to build: Designing breakthrough
experiences, operations and business models venture
- When to fund: Prototyping new businesses to gain insight, iterate, allocate capital, and scale ventures
In 2000, Dan co-founded IA Collaborative, the global design and innovation
consultancy with offices in Chicago and LA. He developed the company’s 7
Elements of Design Innovation™ process which has consistently driven profitable
growth for IA’s Global 500 clients.
As an international speaker and business educator, Dan draws from a range of
firsthand experiences with companies such as Nike, Airbnb, FedEx, Audi, Lilly
and Samsung. Recent keynotes include: Design Thinking Conference, World Forum
Disrupt, Nokia Human Factors Global Summit, IDSA International Design
Conference, and World Usability Day.
Dan is an award-winning designer whose work has been recognized by the 2019 Fast
Company Innovation By Design Awards, the SXSW Business Design Awards, the
International Design Excellence Awards (IDEA) - Gold and Silver for digital and
product innovation; the Red Dot International Design Awards, the GOOD Design
Awards, and the ROI of Human-Centered Design Award at the 2019 Design Thinking
Dan holds an MBA from the Kellogg School of
Management at Northwestern University.