Dawn is the Marketing Director for IDEO U, IDEO’s online school that teaches the skills and mindsets of design thinking and creative leadership. As an intrepreneurial venture within IDEO, she orchestrates marketing across product, digital, content, media relations, brand and partnerships. Dawn has deep roots in digital marketing and e-commerce including growing Peet’s Coffee & Tea’s online business as general manager and pioneering Gap Inc.’s digital marketing and e-commerce presence including the launch of their first web sites. She thrives at the intersection of technology, business and creative so is thrilled work at IDEO where she is exploring how human centered design applies to marketing. A true blue, Dawn earned her BS from U.C. Berkeley in Political Economics then returned to earn her MBA from the Haas School of Business.
This introduction to Design Thinking provides a crash course on the design thinking mindset, from the fundamentals of human-centered design to the design thinking mindset in practice. Beyond just the step-by-step methodology, take this opportunity to live human-centered design with the opportunity to address real case challenges and conduct primary research through interaction with Austin’s lively downtown scene. At the conclusion of Design Thinking University, you’ll feel confident in your ability to action design thinking principles throughout your organization. Walk away with an actionable toolkit to improve design methodologies both at the project and functional levels.
Check out the incredible speaker line-up to see who will be joining Dawn.