Larry Pelty

VP of User Experience Smith & Associates

Why Larry?

Larry is driven by complex challenges and an unwillingness to accept “it’s not possible,” He is a versatile leader passionate about delivering comprehensive design and user experience solutions. Blending a diverse skillset in design with strong technical leadership cultivated from a broad educational foundation, including a study of psychology, he excels at facilitating business growth and resolving stakeholder needs. 

Larry thrives in the high-pressure environments where he diligently steers teams through all phases of UX, visual & interaction design, e-Commerce, and digital marketing projects. An award-winning designer, he elevates brand awareness using media, including print, web, and video, in traditional and digital channels. Fusing multidimensional thinking with an ability to easily “connect the dots” between different ideas, Larry quickly discovers and gains understanding of new resources needed to address project issues.

A champion for mentorship, he believes success comes from building an empowered team who receives credit where it is due. Leading by example, Larry promotes continuous skills development to position individuals for existing and long-term career growth.

Check out the incredible speaker line-up to see who will be joining Larry.

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