Meriah Garrett joined USAA in December of 2015. As the Chief Design Officer, she seeks to create an environment where beautiful member experiences become our new normal. This means leading our internal design organization, growing our design capabilities, and defining a curriculum of internal education that lifts up design practitioners and helps encourage design thinking across the business.
Prior to joining USAA, Meriah spent more than 8 years at the design firm frog. As a Creative Director she led multi-dispensary teams in delivering innovative designs that engaged consumers and created stronger brand relationships. Meriah was responsible for directing all phases of creative work from research and concept development through production, as well as creating a studio environment that drove impeccable design.
She began her career as a freelance designer and developer in the emerging web space during the mid 90’s and moved to Austin for the growing tech industry in 2000, working on an early web-based tablet computer for seniors and later enterprise security and IT portfolio management. She joined frog in 2007 where she proudly worked on interesting questions for Disney, Google, Michael & Susan Dell Foundation, Capital One, S&P, EY, LG, Sprint, AT&T, Bell Mobility, Vodafone, 7-Eleven, Kohl's, Whole Foods and others.
Design Thinking never occurs in a perfect scenario. Many times the initiative is driven from necessity to change or be disrupted. In moments of turmoil and decline, a 180-degree change is vital. How do we navigate bureaucracy and long-established organizational structure to re-align the vision for growth and scale ideas organization-wide?