Mindy Duong

VP, Web Design and UX Development East West Bank

Why Mindy? 

Mindy Duong is the Vice President of Web Design and UX Development at East West Bank and led the redesign of the Reach Further digital news magazine in 2018. Prior to that, she worked in web design and development for Ticketmaster and BCBG Max Azria among others. She also launched and ran two small businesses as an entrepreneur. When she is not focused on bridging the gaps between user experience and business, she’s belting out 80s tunes with her ukulele.

Friday, September 11

Friday, September 11th, 2020

1:30 PM Defending the Case for Design Thinking Investment

  • What is your design thinking platform?
  • Who is your investor?
  • What is the problem and is it worth solving?
  • What is the ROI?  (What value does it bring to the user?  What value does it bring the business?
  • Build your own design thinking “elevator pitch”