Stephanie Moritz is chief communications officer of the American Dental Association (ADA) and is responsible for leading the transformation of ADA communications, integrated and membership marketing, research and intelligence, digital experience, creative services and public affairs.
Under her leadership, the ADA has increased the number of net new members and grown the ADA brand through the implementation of design thinking, cutting-edge marketing segmentations, insights and data-driven campaigns, new digital member experiences, content strategy and engaging storytelling. Ms. Moritz has overseen the development of a new ADA vision and masterbrand strategy, the multi-million dollar Find-A-Dentist program and the multi-million dollar “From Dental Chair to Daily Care” program with CVS.
Prior to her role at the ADA, Ms. Moritz was a senior director at ConAgra Foods, where she was responsible for leading public relations, social media, content marketing and community management for the company’s consumer foods brands, which include Slim Jim, Chef Boyardee and Healthy Choice.
As an advocate for content marketing and digital and social media, Ms. Moritz shaped ConAgra’s enterprise-wide social media strategy, content marketing, multi-brand public relations and first-response consumer findings approach, while introducing a real-time marketing news room. Ms. Moritz led communications and product publicity efforts for The Hershey Company and Jim Beam Brands before joining ConAgra.
Ms. Moritz has also held marketing and communications positions at EBS/Porter Novelli Convergence Group, the Illinois House of Representatives and Walt Disney Attractions, Inc. An active member of her community, Ms. Moritz sits on the board of directors of the nonprofit Easterseals Dupage & Fox Valley, as well as Babson Real Estate Advisors. She lives in Naperville, Illinois, with her husband and two children.