Tarang Sethia is the Chief Digital Officer at 7‑Eleven, Inc. and a member of 7‑Eleven’s Executive Committee. He joined 7-Eleven in 2016 bringing more than 15 years of experience in Digital Product Management, Strategy and Technology.
His vision is to redefine convenience for customers by building experiences of the future for them and those who serve them like the stores and the enterprise functions. He is committed to transform the business by leveraging data for competitive advantage. He leads Digital Initiatives & Businesses for the customer, store and entire enterprise wherein he has the following functions and products reporting to him: Digital Strategy, Digital Products (including 7Rewards Loyalty Program, Mobile Checkout, Fuel Rewards, Store systems), User Experience and Design, Analytics, Digital Operations, Data and R&D. Under Tarang’s leadership, 7Rewards Loyalty Program has grown from 6M total members to 27M and active members have grown to 10M. Additionally, 7Rewards Loyalty program has been recognized globally including Loyalty360’s Best in Class Award, Auggie award for best Augmented Reality Experience, Loyalty Magazine’s Best New Loyalty Launch of the year.
Prior to 7-Eleven, Tarang was part of a high performing team formed to drive digital transformation at Intuit. He credits Intuit as a place where he learned the art of delighting customers with simple solutions by being Customer Obsessed and using Mobile First and Data/AI Enabled principles. At American Airlines, he played a key role in the transformation of AAdvantage loyalty platform leveraging technology and data.
Tarang holds a Master of Business Administration from the Kellogg School of Management @Northwestern University, master’s degree from University of Texas at Dallas in Computer Science and bachelor’s degree in Electrical Engineering.
Digital transformation has been the driving force of design thinking in many organizations, however we are in an age where developing the latest technology is not enough. Instead, it is about creating the most impactful experience. Digital infrastructure must be created with engagement across platforms and customer, employee, and brand-driven engagement at the core of all innovation.