Timothy Ballew

Lead UX Researcher Vrbo

Why Tim?

Tim's currently works as a Lead UX Researcher at Vrbo. His formal education and years of experience add a professional level of detail to his work as well as an understanding of the need for innovation. He has been described as someone who “never meets a stranger” and his relaxed personality allows him the ability to work successfully with any group.

Prior to joining Vrbo full-time, Tim ran his own UX consulting company, 8-bit Bear, for 11 ½ years. Within his current role, he focuses heavily on the traveler experience, running studies on features like the in-house built virtual tour engine. He was also responsible for designing Vrbo’s new lab spaces. Tim holds two Masters degrees, one in Industrial/Organizational Psychology from Stephen F. Austin and one in Human Factors (HCI) from Texas Tech, where he studied video game usability.

Tim's specialties include: Video Game Usability Testing, Expert Analysis/Heuristic Evaluation,  User Interface Design and Evaluation,  Diagramming and Wireframes (Visio),  Style Guides and Best Practices,  Report Writing (Formal and Informal),  Usability Analysis,  Ethnographic Testing,  Out-of-Box Experience,  Competitive Analysis,  Survey Design and Validation,  Section 508 Testing (Hardware/Software), Website Usability Testing, Web Application Usability Testing, Card Sorting, Eye Tracking, and Focus Group Testing.

Check out the incredible speaker line-up to see who will be joining Timothy.

Download The Latest Agenda