Xavi Cortadellas

Head of Innovation Gatorade
Xavi currently serves as Head of Design and Innovation for Gatorade, where he is responsible for leading and creating the vision and development of Gatorade and Propel Innovation and their expansion into technology platforms. Xavi also leads the Brand Design team in the transformation of the brand towards a Global Sports Nutrition Brand across the different consumer touch points including retail theater, retail POS, packaging, and more. Xavi was born in Barcelona where he earned a degree in Architecture. He has a strong sports performance and design background stemming from his 11 years of experience with Nike. Prior to Gatorade, Xavi led Nike Retail in Brazil where he developed the Retail Strategy for the 2016 Olympics and 2014 World Cup. He also led Nike’s Retail Team in Mexico and Spain. Before joining Nike, Xavi spent two years in Mango as an Architect designing stores around the globe. A passionate sports enthusiast, Xavi enjoys triathlons, running, skiing, surfing, and diving. He also plays soccer and is an avid fan of FC Barcelona.

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