The pressures to have great ideas faster has never been more intense. On top of that, what makes a good idea great has never been more complex to unearth. Experiences today must be powerful for users. For an impactful expression of your brand to really catch fire, it must find their place in culture.
In this full day hands-on workshop Lars Hansson, VP Executive Creative Director and Chelsea McLemore, Creative Director, Experience Design, will guide you through the new intersections of design with R/GA’s innovation sprint process, which facilitates more impactful ideas faster.
In this session, you’ll learn:
+How to set up an innovation sprint team for success
+Facilitate the think, make and activate process
+Cross-pollinate brand and culture with your ideas to make them not just impactful, but also, more relevant
VP Executive Creative Director