Day 1: Monday, February 24, 2020

8:30 am - 9:00 am Check-In & Breakfast for Workshops + The Design Sprint

Customer Journey Workshop Series

9:00 am - 10:30 am Workshop A: HUMANIZING - Getting Real: Put Your Middle Finger Away and Start Getting Sh*t Designed
Shawn Nason - CEO, Eco-system Disruptor, MOFI
Michael Harper - Chief of Radical Experiences, Nason Group
The design process will get you nowhere if you and your team are stuck in the wrong mindsets. Let’s get together to create an epic brain trust where we’ll explore ideas for overcoming all of the crap that comes at us each day and align ourselves for setting the foundation for the design process so we can actually gett some sh*t done. Let’s destroy some barriers together so we can shift from “we can’t” cultures into “bring it” mindsets by establishing value, knocking down barriers, and finding the right champions.  
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Shawn Nason

CEO, Eco-system Disruptor
MOFI

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Michael Harper

Chief of Radical Experiences
Nason Group

Customer Journey Workshop Series

10:30 am - 11:00 am Mid-Morning Break

Customer Journey Workshop Series

11:00 am - 12:30 pm Workshop B: COLLABORATION
Greg Beck - Senior Creative Director, Inspire
Stakeholder buy-in is essential, and gathering the right teams and siloes within the room creates a point of Focusing on best practices around facilitation, filled with skillsets to drive efficiency, we explore in this workshop how to bring a room of players together for successful outcomes. 
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Greg Beck

Senior Creative Director
Inspire

Customer Journey Workshop Series

12:30 pm - 1:15 pm Workshop Lunch

Utilizing tools & technology truly drives an efficient customer journey. Particularly with the impact of machine learning & AI in driving points of analysis within the current customer journey. Pain points can be highlighted in an instant, behavioral patterns illustrated, and opportunities for a truly self sufficient journey possible.
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Anthony D. Paul

Global Product Strategy and Foresight – Applied Innovation
GE Transportation, a Wabtec Company

Customer Journey Workshop Series

2:45 pm - 3:00 pm Mid-Afternoon Break

Customer Journey Workshop Series

3:00 pm - 4:30 pm Workshop D: RESEARCH
The basis of any journey is created from in depth user research. However, statistics and numbers are not enough to create the appropriate journey. The qualitative and ethnographic research illustrates the true customer behavior in which we can then create exceptional experience. 

The Design Sprint

9:00 am - 10:30 am Design Sprints - Part 1
Lars Hansson - VP Executive Creative Director, R/GA
The pressures to have great ideas faster has never been more intense. On top of that, what makes a good idea great has never been more complex to unearth. Experiences today must be powerful for users. For an impactful expression of your brand to really catch fire, it must find their place in culture.
 
In this full day hands-on workshop Lars Hansson, VP Executive Creative Director and Chelsea McLemore, Creative Director, Experience Design, will guide you through the new intersections of design with R/GA’s innovation sprint process, which facilitates more impactful ideas faster.
In this session, you’ll learn:
 
+How to set up an innovation sprint team for success
+Facilitate the think, make and activate process 
+Cross-pollinate brand and culture with your ideas to make them not just impactful, but also, more relevant
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Lars Hansson

VP Executive Creative Director
R/GA

The Design Sprint

11:30 am - 1:15 pm Lunch

The Design Sprint

1:15 pm - 4:30 pm Design Sprints - Part 2
Lars Hansson - VP Executive Creative Director, R/GA
The pressures to have great ideas faster has never been more intense. On top of that, what makes a good idea great has never been more complex to unearth. Experiences today must be powerful for users. For an impactful expression of your brand to really catch fire, it must find their place in culture.
 
In this full day hands-on workshop Lars Hansson, VP Executive Creative Director and Chelsea McLemore, Creative Director, Experience Design, will guide you through the new intersections of design with R/GA’s innovation sprint process, which facilitates more impactful ideas faster.
In this session, you’ll learn:
 
+How to set up an innovation sprint team for success
+Facilitate the think, make and activate process 
+Cross-pollinate brand and culture with your ideas to make them not just impactful, but also, more relevant
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Lars Hansson

VP Executive Creative Director
R/GA

5:30 pm - 6:30 pm Welcome Reception