Expanding the Boundaries of Experience
February 24 - 26, 2020
Embassy Suites Denver Downtown, CO
Day 3: Wednesday, February 26, 2020
8:00 am - 8:45 am
Check-In, Breakfast & Expo Hall Opens
8:45 am - 9:00 am
Chair Person Opening Remarks & Activity
Shawn Nason -
CEO, Eco-system Disruptor,
MOFI
Michael Harper - Chief of Radical Experiences, Nason Group
Tools & Techniques
Storytelling is the process of delivering a narrative to your audience. An incredibly powerful tool in the belt of marketing, brand, design, and culture, understanding core principals of delivering a story that lands can transform your message.
+Solidify complex messages and abstract content
+Develop community within consumers and employees
+Understand the core vision and message in the stories told
Personas
9:00 am - 10:00 am Personas Larry Marine - Senior UX Analyst and Designer, Aleut Management ServicesIn the age of personalization, understanding the personas of your customer base offers opportunities for customization and targeted marketing.
+Find avenues of increased revenue and upselling
+Understand the depth of your current customer base
+Create new opportunities in the market for your product/service
While data is at our fingertips, customer behavior is more abstract. Utilizing best practice ethnography practices, designers can get under the skin of the problems they are designing for to create more effective outcomes.
+Define the complex and critical design problems to prioritize with these methods
+Develop the appropriate settings for successful research to be achieved
+Learn methods that can be applied immediately within your organization.
Larry Marine
Senior UX Analyst and DesignerAleut Management Services
Behavioral Design
9:00 am - 10:00 am Behavioral Design Jonathan Mann - Vice President, User Experience Design, Renaissance LearningWhile data is at our fingertips, customer behavior is more abstract. Utilizing best practice ethnography practices, designers can get under the skin of the problems they are designing for to create more effective outcomes.
+Define the complex and critical design problems to prioritize with these methods
+Develop the appropriate settings for successful research to be achieved
+Learn methods that can be applied immediately within your organization.
10:00 am - 10:30 am
Storytelling & Brunch
A final chance to network with your peers. Stop by our networking destinations for brunch and storytelling.
10:30 am - 11:00 am
The Decision Experience: Simplifying & Optimizing Choice Architecture
Rob Gifford -
Managing Director, Experience Design,
Mad*Pow
From retirement funds to insurance quotes, financial service companies are employing digital experiences to bring more choice directly to their customers. While this choice is often empowering, it can also be disorienting if we don’t design them with predictable behavior patterns in mind. During his keynote, Rob will provide a grounding in the psychology of
choice and outline practical ways to simplify decisions so we can leave our consumers feeling confident and satisfied.
Topics addressed:
+What key behaviors and limitations guide consumer choice?
+ How do we make options easier to compare and evaluate?
+ How much choice is too much?
+ What type of decision guidance and support is most effective?
11:00 am - 11:30 am
The Experience Continuum: Uniting Digital, Physical, and Mobile to the Customer POV
Jarrod Joplin -
SVP Experience Design,
Bank of America
Your customer does not interact with channels in silos, instead experiences a holistic omnichannel experience. Therefore, experience design cannot survive in these siloed channels as well. Design must be curated and executed through the point of view of the customer creating delightful moments to retain today’s loyalty.
+Create products with purpose and integration
+ Speak with a consistent brand language across channels
+Coordinate a seamless vision of the complete customer experience
11:30 am - 12:00 pm
The Elusive Good Experience: Can You Really Design an Experience?
Jonathan Mann -
Vice President, User Experience Design,
Renaissance Learning
A common misperception of an Experience Designer is that we directly design an experience. Since an experience is an internal subjective state, we are really designing the potential for an experience. In this session, I'll show how human minds can make this job harder than we think due to the often unpredictable and irrational way humans perceive and remember their experiences. You'll learn to:
· Recognize how these factors contribute to the overall experience
· Leverage the quirks of the irrational mind to increase the potential for an experience
· Create impact remembered by your customer
12:00 pm - 12:15 pm
Chair Person Closing Remarks & Design Drive Give-Away
Site Tour Experience: Inworks UC Denver
About Inworks
Everything is invented, and every invention is brought to life by a group of innovators who analyze, imagine, try, fail, persist, and eventually succeed. We believe that anyone can learn to do the same - you just need the right tools, mindsets, and methodologies.
Inworks is an innovation initiative of the University of Colorado Denver | Anschutz Medical Campus. A home for creators, thinkers, designers, and makers, we’re a collaborative community of learners and leaders committed to solving humanity’s most pressing problems. In our state-of-the-art prototyping labs, we draw on expertise from many disciplines to synthesize unique solutions to real-world challenges.
1:00 pm - 1:15 pm
Check-In for InWorks Site Tour
1:15 pm - 3:15 pm
InWorks Site Tour
We will be walking, about 7 minutes, to the InWorks Site Tour from the Embassy Suites.
