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View the Full Event Guide: Experience Design 2020

View the Full Event Guide: Experience Design 2020

At Experience Design 2020, attendees learned about experience design best practices from industry leaders with sessions targeted to both your specific function and sophistication of organizational experience design implementation. 

Check out what we planned this past year including:

  • Speaker Lineup
  • Top-rated Sessions and Networking Opportunities
  • Design Sprint, XD Therapy Sessions
  • Exclusive Site Tours

Expert speakers include:

  • Robin Beers, SVP Customer Experience Research and Digital Design Leader, Wells Fargo
  • Sohit Karol, Staff User Researcher, Spotify
  • Brittany Boyer, Technology Director of Digital Claims Experience, State Farm
  • Jarrod Joplin, SVP Experience Design, Bank of America
  • Marcela Lay, VP Client Strategy, YMedia Labs
  • and More!

Email us for any additional questions.

Experience Design 101 (Part 1)

Experience Design 101 (Part 1)

The concept and practice of Experience Design has been around for 20 years, but it continues to evolve and now has a greater focus on experiences that delight users instead of usability alone. Now, it is more important than ever to curate effortless user journeys through experience design. In part 1 of our Experience Design 101 guide, you will find the answers to questions such as:

  • What is experience design?
  • Why experience design?
  • What are some strategies to start designing experiences in your organization?
  • What are some inhibitors to experience design?


To get a copy of this guide sent to you directly, contact us here


Part 2 of our Experience Design 101 guide will go over the key terms and tools in experience design. 


Experience Design 101 (Part 2)

Experience Design 101 (Part 2)

In order to think like an experience designer, there are certain mindsets, tools, and key terms that can guide you in the right direction. In Part 2 of our Experience Design 101 guide, we’ve aggregated some key resources to help steer you in the right mindset and thought process of an experience designer including: 

  • Popular experience design mindsets
  • Tools for experience designers
  • Key terms 


If you would like a copy of this to be sent to you directly, contact us here


Check out Part 1 of our Experience Design 101 guide where we introduce what experience design is, why it's important and the key strategies and inhibitors in experience design.

Experience Design 201

Experience Design 201

In Experience Design 201, we push to explore the next level of experience including additional layers on top of user-technology interaction.

These additional layers include:

  • Emotional
  • Strategic
  • Holistic
  • Cultural
2020 Current Attendee Snapshot

2020 Current Attendee Snapshot

Take a look at who attended Experience Design 2020, including executives from Spotify, Shutterstock and Wells Fargo. To get a copy of this sent to you directly, contact us here.

How Does Experience Design Fit in my Industry?

How Does Experience Design Fit in my Industry?

A beauty of experience design comes from the fact that it transcends industry. In today’s experience economy, the value of optimized customer experience is larger than ever before and detrimental if ignored. 

Key Workshop Sessions

Key Workshop Sessions

It can be incredibly overwhelming if you're presented with such a number of incredible sessions from our top-notch speakers. We've gathered some of our popular sessions from Experience Design 2020!

Experience Design 2020 Speaker E-Book

Experience Design 2020 Speaker E-Book

We asked the speakers of our Experience Design 2020 program their perspective on the current, past and future state of Experience Design.

Debunking Myths About Experience Design

Debunking Myths About Experience Design

We tapped into the minds of experience design experts to shed light on what experience design means to them, their organization and the biggest myths about experience design. Featured experts:

  • Cindy Chastain, SVP, Customer Experience & Design, Mastercard
  • Robin Beers PhD, SVP, Customer Insights & Experience Design, Wells Fargo
  • Bianka McGovern, VP, User Experience, Goldman Sachs
  • Albert Whitley, Director of Experience Design and Voice of Customer, The Hartford
  • Andrew Ohm, Senior Manager, Global Whitespace Innovation, Starbucks
  • Jose Mateo, Design Thinking and Strategy Formulation Senior Internal Consultant, Verizon Wireless
  • and more! 

To request a copy of this report to be sent to you directly, contact us here.
Site Tour Feature: Inworks

Site Tour Feature: Inworks

At Experience Design Week 2020, attendees toured Inworks, an innovation lab at the University of Colorado Denver | Anschutz Medical Campus. They've experienced the power of rapid, physical prototyping and dived into the interdisciplinary design methodologies that they use to make things that matter. 

In this feature, attendees learned: 

  • What is Inworks CU Denver? Why is having a facility like Inworks CU Denver important?
  • What is the culture like at Inworks CU Denver?
  • What are some projects CU Denver is currently working on?
  • Fun facts about Inworks CU Denver
  • What Inworks is most excited to share with XDW attendees 

If you would like this to be sent to you directly, contact us here