Bianka McGovern explains how to look at user experience from a human stand point rather than focusing on product features alone, and why we need to focus on the user journey and user’s goals around product strategy.
Neil Shah shares how meaningful design can contribute to creating a more holistic customer experience, and how we interact with the world in a more meaningful and valuable way through design.
Koji Pereira and Thaisa Fernades walk you through how to foster an open environment to get people involved and get a deeper understanding about design, how to utilize research and design to facilitate cross-functional collaborative work, and how to connect the diverse dots in your organization to empathize holistically to find the best possible solutions to challenges.
Ben and Lily describe how we do digital UX strategy at 7-Eleven with lots of practical tips and examples. You will be able to apply the framework to your work and start building a custom UX strategy for your organization.