Brittany Boyer

Product Director State Farm

Why Brittany?

Brittany Boyer has been with State Farm since 2005, where she has closely interacted with customers throughout her entire career.  She has spent time in the marketing and innovation areas, leading teams who research and design new products and services for State Farm.  She has also worked on many of State Farm’s customer-facing digital assets, including statefarm.com.  Currently, she’s a Technology Director, leading the digital journey to help customers navigate and self-manage their claim.

Day 2: Tuesday, February 25, 2020

Tuesday, February 25th, 2020

5:00 PM How Customers Can Benefit from a Strong Brand/Agency Collaboration

The power of how brands and agencies can come together with a bigger purpose in mind - a great customer experience.
  • What are the secret ingredients necessary to build a strong partnership?
  • What roles and responsibilities do the brand and agency need to share?
  • How can agencies help brands shift their focus from business requirements to customer understanding?
  • How do we drive together towards impactful results? 
 
Together, Brand+Agency can deliver truly omnichannel experiences that provide value to the customers and the business. 

Check out the incredible speaker line-up to see who will be joining Brittany.

Download The Latest Agenda