I’ve been a neurophysiology researcher, an IT manager and a vice-president of sales and marketing. I have inspected factories in Xi’an, negotiated deals in Guadalajara and lectured in Bogotá. I’ve designed companies, products, services, and experiences. As a design innovation practitioner with a focus on service design, I use human-centered design methods to help organizations create and deliver services and experiences that are effective, efficient, and enjoyable. Currently VP, Senior Experience Designer with a global financial services organization.