Jonathan Mann

Vice President, User Experience Design Renaissance Learning

Why Jonathan?

Jonathan Mann is Vice President of User Experience Design for Renaissance Learning. Previously, he led UX for Target and PayPal. Jonathan and his teams have designed digital products that millions of customers use every day and are attributed to generating significant business results. He has over 25 years of experience in user experience design, behavioral economics, and instructional design. He lives in Minneapolis with his wife and son.

Day 3: Wednesday, February 26, 2020

Wednesday, February 26th, 2020

9:00 AM Behavioral Design

While data is at our fingertips, customer behavior is more abstract. Utilizing best practice ethnography practices, designers can get under the skin of the problems they are designing for to create more effective outcomes.
 
+Define the complex and critical design problems to prioritize with these methods
+Develop the appropriate settings for successful research to be achieved
+Learn methods that can be applied immediately within your organization. 

11:30 AM The Elusive Good Experience: Can You Really Design an Experience?

A common misperception of an Experience Designer is that we directly design an experience. Since an experience is an internal subjective state, we are really designing the potential for an experience. In this session, I'll show how human minds can make this job harder than we think due to the often unpredictable and irrational way humans perceive and remember their experiences. You'll learn to:
·         Recognize how these factors contribute to the overall experience
·         Leverage the quirks of the irrational mind to increase the potential for an experience
·         Create impact remembered by your customer

Check out the incredible speaker line-up to see who will be joining Jonathan.

Download The Latest Agenda