In the age of personalization, understanding the personas of your customer base offers opportunities for customization and targeted marketing.
+Find avenues of increased revenue and upselling
+Understand the depth of your current customer base
+Create new opportunities in the market for your product/service
While data is at our fingertips, customer behavior is more abstract. Utilizing best practice ethnography practices, designers can get under the skin of the problems they are designing for to create more effective outcomes.
+Define the complex and critical design problems to prioritize with these methods
+Develop the appropriate settings for successful research to be achieved
+Learn methods that can be applied immediately within your organization.