Maggie McKosky

VP of UX & Product Design Shutterstock

Why Maggie?

Maggie McKosky is the Vice President of UX & Product Design at Shutterstock, leading a team of designers, UI engineers and researchers in shaping the future of Shutterstock’s products and experiences across it’s portfolio of brands serving a global customer base. She has worked in design and technology for 10+ years, earning an MFA in Visual Communications & Interactive Design from Rochester Institute of Technology. She is passionate about helping design teams reach their full potential, inspiring them to identify the right intersections in user behavior, technology, and business. Maggie lives in New York City with her husband and always entertaining French Bulldog, Louis XIV.

 

Day 2: Tuesday, February 25, 2020

Tuesday, February 25th, 2020

9:00 AM Design & the Power of Nostalgia

The craving for cultures from a bygone era is stronger than ever, particularly among millennials. Brands from all industries have tapped into this phenomenon, giving rise to a powerful trend: nostalgia marketing. The emotional connection that nostalgia sparks in consumers is almost unparalleled. Brands are taking notice and using it to shape their campaigns. 
 
+Get a better understanding of the marketing power in nostalgia and “fauxstalgia”— yearning for a time you didn’t live through 
+ Learn to tap into audience data to forecast future trends and stay one step ahead of competitors 
+ Discover how to leverage the nostalgia trend but remain genuine with your audience
 

Check out the incredible speaker line-up to see who will be joining Maggie.

Download The Latest Agenda