Marcela Lay

Head of ATL, VP Client Strategy Y Media Labs

Why Marcela? 

Marcela Lay is the co-head of YML's Atlanta office, and she shoulders leadership roles across account management, strategy, and people operations. As a strategic customer experience executive with over 18 years of experience, Marcela has worked with Fortune 500 clients like Lowe’s, Delta Air Lines, The Coca-Cola Company, State Farm, and Fresenius Medical Care. Marcela’s experience allows her to bring a holistic understanding of all aspects of digital, including marketing strategy, experience design, and platform development. Throughout her career as a trusted advisor to her clients, combined with a solid background in customer experience strategy and process optimization, Marcela has led cross-disciplinary teams to deliver a range of transformational customer experience solutions. 

Day 2: Tuesday, February 25, 2020

Tuesday, February 25th, 2020

5:00 PM How Customers Can Benefit from a Strong Brand/Agency Collaboration

The power of how brands and agencies can come together with a bigger purpose in mind - a great customer experience.
  • What are the secret ingredients necessary to build a strong partnership?
  • What roles and responsibilities do the brand and agency need to share?
  • How can agencies help brands shift their focus from business requirements to customer understanding?
  • How do we drive together towards impactful results? 
 
Together, Brand+Agency can deliver truly omnichannel experiences that provide value to the customers and the business. 

Check out the incredible speaker line-up to see who will be joining Marcela.

Download The Latest Agenda