Rob Girling

CEO Artefact

Why Rob? 

As a co-CEO of strategy and design firm Artefact, Rob Girling is responsible for setting the company’s strategy and vision: using the power of design to make change and do good.

Rob’s design career spans some of the leading agencies and design brands in the world, such as Apple, Microsoft, IDEO and Sony. Rob spent 10 years at Microsoft, obtaining several patents and making significant innovative contributions to Microsoft Office and Microsoft Games, eventually becoming Design Manager for the user interface, brand, and user experience of Windows XP. Rob obtained his Masters degree in Interaction Design from the Royal College of Art in London, graduating with distinction.

Rob is a recognized thought leader who has shared his point of view on responsible design at conferences around the world, including SXSW, IxDA, World Forum for Democracy, the DMI Design Leadership Conference, and more.

Day 2: Tuesday, February 25, 2020

Tuesday, February 25th, 2020

2:10 PM DesignxEthics: Responsible Design for Irresponsible Times

We live in irresponsible times. From algorithmic bias to compromised data privacy, even the most beautiful and engaging digital experiences can lead to negative outcomes for your user –and your bottom line. Good intentions alone won’t cut it. We need techniques for identifying product impact and the confidence to flag problems when we see them. We need responsible design. In this session, Rob will explore what responsible design means, why it matters, and four principles for applying it to work. Learn how to:
 
+Think in systems, not individual products or experiences
+Align the interests of people, business and society
+Anticipate externalities, and identify and design for outcomes. 

Check out the incredible speaker line-up to see who will be joining Rob.

Download The Latest Agenda