Blurred Lines: How the Product-Service Continuum is Transforming
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Service Design enables designers to transform customer and employee experience by creating human-centered innovation incorporating the entire ecosystem of back end and front stage players.
Whether you are a product or service organization, companies are challenged with a new found layer of fulfilling top-notch customer service, customer delivery, and service experience.
Fjord has worked to create an applicable, simple way to distinguish the meaning of Service Design in people’s day-to-day lives, utilizing the relatable example of two coffee shops.
This timeline features the evolution of service design, highlighting how this methodology emerged back in 1982, the thought leaders who brought it to life, the various academic and association networks that have contributed to its popularity, and how it is recently being leveraged as a business strategy in the world’s most competitive companies.
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