Service Design 201
The introduction of
Service Design into organizations offers a unique opportunity to explore
process as a driver for CX. Tools such as the Service Blueprint. However,
changing your view point from customer facing, to inclusive of all stakeholders
requires a change of mindset.
To continue the Service
Design Journey, explore steps to begin the implementation
and start of your work.
Service Design is Co Creative
With Service Design,
you are designing for an entire ecosystem requiring viewpoints of all players
within the process. This spans the gamut from marketing to IT, from executive
assistant to CEO, from operations to sales. Everybody has a piece to contribute
to the conversation that informs the best design for the end consumer.
Service Design Real Problems
To learn service
design, we have the tendency to practice on the hypothetical. However, it is
incredibly easy to resource internal channels to begin. Not only do you provide
improvements to experiences, but you also build the case for human-centered
buy-in organization wide.
Service Design Requires Active Facilitation
There are many pieces
of Service Design that are unnatural and a bit uncomfortable. Successful
service design requires that you start at the beginning versus the biased end
result; it requires that you challenge current assumptions; it requires
everyone’s voice to be heard.
Service Design is Reiterative and Reactive
Similar to other methods of
human-centered design, service design is rooted in research from all users and
appreciates the continuum in which expectations evolve.
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