From Vision to Transformation:
How Service Design Disrupts Business

October 26-28, 2020 | 12PM ET / 9AM PT

Service Design 201


The introduction of Service Design into organizations offers a unique opportunity to explore process as a driver for CX. Tools such as the Service Blueprint. However, changing your view point from customer facing, to inclusive of all stakeholders requires a change of mindset.

To continue the Service Design Journey, explore steps to begin the implementation and start of your work.  

Service Design is Co Creative

With Service Design, you are designing for an entire ecosystem requiring viewpoints of all players within the process. This spans the gamut from marketing to IT, from executive assistant to CEO, from operations to sales. Everybody has a piece to contribute to the conversation that informs the best design for the end consumer.

Service Design Real Problems

To learn service design, we have the tendency to practice on the hypothetical. However, it is incredibly easy to resource internal channels to begin. Not only do you provide improvements to experiences, but you also build the case for human-centered buy-in organization wide.

Service Design Requires Active Facilitation

There are many pieces of Service Design that are unnatural and a bit uncomfortable. Successful service design requires that you start at the beginning versus the biased end result; it requires that you challenge current assumptions; it requires everyone’s voice to be heard.

Service Design is Reiterative and Reactive

Similar to other methods of human-centered design, service design is rooted in research from all users and appreciates the continuum in which expectations evolve.

To take a deeper dive, click to download:

Service Design 101

Service Design 201

Service Blueprinting