Abhijit Thosar

Vice President - Customer Journeys, Design Thinking and Innovation BNP Paribas

Product Design Leader with over 20 years of global industry experience. A proven track record of helping companies apply Design Thinking to gain deep user insights, innovate on product and service experiences, deliver business value and differentiate in the marketplace. Product design experience spans a multitude of industries in both B2B and B2C space. Strength lies in understanding users, analyzing data, gleaning actionable insights, simplifying complexity and re-framing problem to come up with empathetic, elegant and effective design strategy.

Led digital experience strategy and design consulting for Fortune 100 clients. Established consulting frameworks for multi-channel CX assessment, Digital opportunity matrix, Product envisioning and Rapid prototyping. Traveled over 20+ countries to observe users and validate prototypes. Conducted many Design Thinking workshops and trainings across North America, Europe and Asia.

Extensive hands-on and leadership experience across full life cycle of human-centered design process including user research, heuristic evaluation, competitive analysis, personas and journey maps, information architecture, wire framing, rapid prototyping, usability & A/B testing, creative direction and design specifications.