Daniela brings product research, innovation, and development leadership at Samsung, Microsoft, Citi Ventures, SAP, Oracle, and eBay. Leader of the San Francisco Interaction Design Association, a 5000+ member organization changing the face of technology every day. Product experience analysis and design through strategic customer, consumer, market, and user experience research and iterative product definition. Co-chairing at ACM's CHI conference on Human-Computer Interaction. Team Director and Project leadership for Research, UX, & Innovation, at Samsung R&D (UX Innovations Lab), SAP Labs (Office of the CEO, Palo Alto), Microsoft (Redmond), Citi Ventures (Chief Innovation Office, Palo Alto), and Oracle Marketing Cloud.
Developing a journey mapping framework that is valuable, actionable, and unique to your organization is a highly collaborative and iterative process. Design teams regularly employ journey mapping as a means to emphasize pain points and an attempt to build bridges across silos. But to gain true uptake across the greater organization, these journey maps should be effective in reducing those pain points and encouraging continuous collaboration amongst teams. Join Daniela in this interactive session on bottom-up journey mapping and creating impactful, yet practical decision points.