From Vision to Transformation:
How Service Design Disrupts Business

October 26-28, 2020 | 12PM ET / 9AM PT

Jessica Barnes

Service Design Lead Walgreens

Why Jessica? 

Jessica Barnes is a human-centered designer who is passionate about improving the lives of the people she designs for. As a Principal Service Designer for Walgreens, Jessica leads holistic service design activities within a strategic development area of Walgreen’s innovation portfolio. Jessica champions a user-centered approach to designing experiences for Walgreens customers and Team Members- guiding project teams through ideation through implementation. The solutions generated out of these processes are omni-channel, living in both physical and digital spaces. Prior to her time at Walgreens, Jessica was a Change Consultant for clients such as Hilton, Verizon, and Yum! Brands—designing engagement experiences for employees to execute strategies.

Jessica earned her MDes and MBA from the Illinois Institute of Technology in 2013. Jessica has also taught human-centered design and lean startup methods for the past 5 years as an Instructor at the Illinois Institute of Technology. She recently hung up her teaching cap to launch Peanut Butter Jelly Time, LLC, a financial service changing the way women learn, think and feel about money. 

October 16: Main Conference Day

Wednesday, October 16th, 2019

1:00 PM Blueprinting for Secondary Stakeholders

Services become more complex in environments that no longer cater to a single customer. B2B organizations not only serve their business, but more often than not, the direct consumer. The creation of a new service needs buy-in from customers, but also the many stakeholders.  Who else is involved and in turn affects the optimization of your current solution?

October 17: Main Conference Day + Site Tours

Thursday, October 17th, 2019


Select three of the following sessions you are most interested in.
You will receive a schedule with all three sessions to attend during the hour and a half break-out, discussing in round table format, and taking away tools & resources to assist in your Service Design Implementation. Through rotating round tables of 10 peers each, you will be able to venture throughout the venue to gather resources, toolkits, and a bit of Service Design therapy from fellow designers and facilitators around your top challenges            

 Employee Empowerment
            Service Blue Printing & Other Tools
            Co Creation & Collaboration
            Infrastructure & Organizational Design
            Digital Service Transformation
            Customer Research & Insights

Check out the incredible speaker line-up to see who will be joining Jessica.

Download The Latest Agenda