Kristin leads Ogilvy’s data strategy team, a group dedicated to leveraging data throughout the design process to inform decision making and ensure that our solutions deliver measurable business outcomes for clients. She believes that data is critical to the design process and is passionate about bringing the two together to deliver more effective and measurable outcomes. Under Kristin’s leadership, the team empowers clients to use data as a tool for informing, transforming, and modernizing their business strategies.
Kristin has more than eight years of experience leading analytics teams and spearheading data-driven approaches to design. Before joining Ogilvy, she served several roles at BrightLine, most recently as Senior Director of Analytics and Business Intelligence, a position in which she developed and managed the company standard for digital measurement offerings and data-driven product design. Kristin’s career has also included partnering with clients such as Unilever, Kellogg’s, L’Oréal, General Motors, PwC, Transamerica, and American Express.
Kristin holds a bachelor’s degree in economics and international relations from Boston University. She uses her education and career path to bring accountability to our design work by leveraging data to measure the effect of the user experience on business outcomes. When she’s not crunching data, Kristin loves to travel, experience new cultures, and advocate for her dog and pit bulls everywhere