Viraj leads a team of designers at Jefferson’s Digital Innovation and Consumer Experience (DICE) group. He and his team are responsible for improving experience for all of Jefferson’s consumers by designing new and transformative solutions. As the Vice President of Digital Design & Consumer Experience Viraj& his team always look to fulfill the unmet needs of Jefferson’s consumers.

Viraj is a passionate designer who likes to design for common-user needs. He has always believed that to create holistic solutions, he needs to understand the user’s world from their perspective. With a bachelor’s degree in architecture and a master’s degree in human-centered design, Viraj’s skills include research, strategy and user/consumer-focused solutions. Creating transformational patient and student experiences is one of his strong holds. At Jefferson, Viraj leads a team of multimedia designers, instructional designers, clinical fellows and experience designers to deliver seamless digital solutions for Jefferson’s consumers. With over 20+ years of experience Viraj is able to bring ideas from different industries to re-imagine healthcare and learning by DESIGN.