Design Thinking 301



Marisa White
12/24/2019

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Some immediate benefits of design thinking are often difficult to quantify including employee engagement, customer centricity, and cross-functional collaboration. However, successful organizations understand the impact of design thinking as driving revenue, cost savings, and economic impact.

This piece provides you with a laundry list of key internal metrics many organizations have prioritized when measuring the impact of design thinking within their organization. Furthermore, the piece highlights three research-drive reports produced by the industry that take unique approaches at quantifying the value of design:

  • IBM: Total Economic Impact of IBM's Design Thinking Practice
  • McKinsey Design Index (MDI)
  • Design Management's Design Value Index (DVI)

We respect your privacy, by clicking "Download Your Copy" you will receive our e-newsletter, including information on Podcasts, Webinars, event discounts, online learning opportunities and agree to our User Agreement. You have the right to object . In addition, you agree to having your details passed onto the sponsor who may promote similar products and services related to your area of interest subject to their privacy policy. For further information on how we process and monitor your personal data click here. You can unsubscribe at any time.

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