Design Thinking 301

Some immediate benefits of design thinking are often difficult to quantify including employee engagement, customer centricity, and cross-functional collaboration. However, successful organizations understand the impact of design thinking as driving revenue, cost savings, and economic impact.

This piece provides you with a laundry list of key internal metrics many organizations have prioritized when measuring the impact of design thinking within their organization. Furthermore, the piece highlights three research-drive reports produced by the industry that take unique approaches at quantifying the value of design:

• IBM: Total Economic Impact of IBM's Design Thinking Practice
• McKinsey Design Index (MDI)
• Design Management's Design Value Index (DVI)