Design Thinking DVI Index
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The value of design is difficult to define. Design is hard to isolate as a function and the design function operates differently by industry. It makes benchmarking to standardized measurement metrics difficult. Instead, the Design Management Institute (DMI) chose to look at the value of design-focused organizations as an aggregate.
This helpful report looks at some of the key leaders involved in our Design & Innovation community who are representative of the leading companies listed on the Design Value Index (DVI).
