The world that we live in today demands constant innovation. It is truly a consumer’s market. With technology, lifestyles, channels for communication, and even customers continuously evolving, businesses are now facing a sink-or-swim situation. This harsh reality has brought the effective methodology of design thinking to the forefront of so many organizations to ensure enduring success. Design thinking ultimately provides companies with a tool kit for innovation rooted in finding meaningful, human-centered solutions based on real customer problems. It provides organizations means with which to respond to the competitive and disruptive nature of today’s markets. At its finest, design thinking has the ability to turn individual employees and departments into cross-functional, collaborative teams, and products into memorable experiences.
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