Why Alex?

Alejandro [Alex] Betancourt Buzás (Latin America Brand Operations Leader, Procter & Gamble). Associate Brand Director, Procter & Gamble. Brand Building executive with 15 years of experience in CPG, split in between strategic planning, innovation, communication development, P&L management, and Corporate roles. Alex is particularly passionate about Marketing Communications, Innovation, Design Thinking, Data-driven Marketing and Capability Building.

In his current role, he oversees the innovation, creation of best practices, and generation of efficiencies´ initiatives for the disciplines of Media, Consumer Activation, Data Strategy & Technology, and Store activation for the Latin American region.

Venezuelan, Mass Media major by Universidad Católica Andrés Bello (Caracas, Venezuela), holds an Executive MBA by IESA (Venezuela), a Masters´ Degree in Commercial Management and Marketing by ISEAD (Spain), and a Specialist title in International Business by UNIMET (Venezuela). Speaker at industry Conferences, frequent Judge at Awards and Festivals, Alex is also a Guest Lecturer on Marketing Communications at Instituto de Estudios Superiores de Administración (IESA – Caracas, Venezuela). Baseball, golf and tennis fan, he lives in Panamá with his wife, Patricia, and his two children: Nicolás and Rocío.