Why Alex?
Alejandro
[Alex] Betancourt Buzás (Latin America Brand Operations Leader, Procter & Gamble). Associate
Brand Director, Procter & Gamble. Brand Building executive with 15 years of
experience in CPG, split in between strategic planning, innovation,
communication development, P&L management, and Corporate roles. Alex is
particularly passionate about Marketing Communications, Innovation, Design
Thinking, Data-driven Marketing and Capability Building.
In his current role, he oversees the innovation, creation of best
practices, and generation of efficiencies´ initiatives for the disciplines of
Media, Consumer Activation, Data Strategy & Technology, and Store
activation for the Latin American region.
Venezuelan, Mass Media major by Universidad Católica Andrés Bello
(Caracas, Venezuela), holds an Executive MBA by IESA (Venezuela), a Masters´
Degree in Commercial Management and Marketing by ISEAD (Spain), and a
Specialist title in International Business by UNIMET (Venezuela). Speaker at
industry Conferences, frequent Judge at Awards and Festivals, Alex is also a Guest
Lecturer on Marketing Communications at Instituto de Estudios Superiores de
Administración (IESA – Caracas, Venezuela). Baseball, golf and tennis fan, he lives
in Panamá with his wife, Patricia, and his two children: Nicolás and Rocío.