Diana Simmons leads business effectiveness and organizational transformation at Clif Bar & Company, a leading maker of nutritious and organic foods and drink for people on-the-go. Guided by Clif Bar’s five bottom lines – Sustaining our Business, our Brands, our People, our Community and the Planet – Diana innovates purpose-driven, people-centered, ways of working at Clif Bar. In addition to building process improvement capabilities at the local grassroots level, she leads core global business process improvement opportunities to prepare the Company for the future. Diana also built the company’s new product development and launch process and created the commercialization team of “trail guides” stewarding cross-functional teams from idea through launch to the store shelf.
Diana is known for her skills and expertise in leading transformational change, leveraging experience in sustainability, operations, and brand management, as well as her willingness to venture deep into uncharted territory, developing and launching innovative products that expand the Company’s consumer base and advance its commitment to sustainable manufacturing, ingredient and packaging sourcing. Diana holds both a bachelor’s degree in human biology with a focus in environmental policy, and a master’s degree in business administration from Stanford University. She is an Aspen Institute First Mover Fellow since 2011, serves on the Business Leadership Council for Menus of Change, and is on the Board of the Greater Yellowstone Coalition. Diana resides in San Francisco, California with her husband and two children, and is a huge fan of CLIF® Nut Butter Filled Chocolate Hazelnut for breakfast with her coffee.