Jennifer Borchardt

VP of Omnichannel Experience & Strategy, Wealth Management U.S. Bank

Why Jennifer?

Jennifer is a senior UX leader and strategist with over 20 years’ experience in technology and financial services. She is a frequent speaker and educator on product design, marketing, and user experience best practices and innovation whose specialties lie in digital strategy, design thinking, mobile applications, and UX management. She also works to influence enterprise product design strategy and UX practices including: service design, user-centered design, Lean UX, and design thinking methodologies.

Currently, Jennifer is leading the Omnichannel UX Design and Strategy for Wealth Management business with U.S. Bank including brokerage, trust, robo-investing, and advisory services. She works to develop and execute UX strategy for digital transformation of advisor and client-facing experiences by integrating user research and competitive analysis. Jennifer leads strategy to maximize effectiveness and usability of online and mobile applications for all client segments, from retail to ultra-high net worth, along with creating extensible and reusable design patterns, standards and component libraries. By piloting new technology and methodologies, she also continues to drive innovation across the organization to transition to Agile, increase efficiency, improve speed to market, and optimize resource allocation.

In addition to this, Jennifer leads research and workshops to develop wealth management personas and journey maps for advisors, product managers, and marketing stakeholders, while working to align UX, business, and technology objectives through design artifacts and strategic roadmaps.

Check out the incredible speaker line-up to see who will be joining Jennifer.

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