KC Wolff-Ingham

SVP, Director of Commercial Design & Service design Truist

Why KC?

KC is a Lean Product Management and Design executive with 25+ years as a thought leader and innovator. He has multiple patents and industry awards and is accomplished in Product Strategy, Lean Product Development, User Experience Design and Agile methods. KC’s expertise blends corporate strategy with design to create competitive advantage through differentiation-based strategies and innovation (with a focus on delivering next-generation customer experience).

https://www.linkedin.com/in/kcwolff/

Thursday, September 10

Thursday, September 10th, 2020

2:30 PM Business by Design

Beyond design thinking, the application of design within an organization to elevate its competitive capability, strategy and ultimately longevity is not well understood. Here we connect the dots and examine a model for design maturity with concrete examples for where to go next.