KC is a Lean Product Management and Design executive with 25+ years as a thought leader and innovator. He has multiple patents and industry awards and is accomplished in Product Strategy, Lean Product Development, User Experience Design and Agile methods. KC’s expertise blends corporate strategy with design to create competitive advantage through differentiation-based strategies and innovation (with a focus on delivering next-generation customer experience).
A true design-led organization incorporates design within all processes, objectives, and decisions. Embedding design and design thinking into the entirety of any well-established corporate environment is no simple task, but when done right can transform all aspects of how an organization operates and succeeds. Alastair will discuss:
-How to disrupt previously accepted solutions with innovative ideas, all grounded in creating the optimal consumer experience
-Add measurable value and impact to your organization through design strategy
-Implement organization-wide change through fundamental design principles rooted in powerful, meaningful ideas