Disrupt or Be Disrupted:
Fed up with the status quo in healthcare, MOFI is an experience design SWAT
team that’s laser-focused on humanizing healthcare. They partner with fed-
up providers, payers, and retailers to blow sh*t up and design
unapologetically for patient-centric care.
Capabilities include disruption sprints, mindset shifting, C-suite stirring,
ethnographic research, and creating innovation centers, accelerators, and
The team is led by Shawn Nason, a recovering healthcare executive, who
is undeterred by convention, unafraid to dream big, and unable to settle for
MOFI gets called upon regularly by some of the nation’s top companies
because of their reputation for fast response and successful missions.