Reduct.video is a cloud video platform that anyone can use—if you can write a text document, you can search, edit, and share video with Reduct, 12X faster than using traditional tools. Design thinking teams use Reduct to share human stories and insights, letting everyone in the organization see and hear directly from their customers. Reducted videos are compelling, spread rapidly within organizations, influence decision-making at the highest level, and enable organizations to meet customer needs quickly and effectively. Reduct’s searchable repository also creates an archive of customer research that can be quickly mined for insights at any time. Reduct is loved by design & research teams at fast-growing tech companies and Fortune 500s alike. David Kelley has said: “I can’t imagine a designer who doesn’t need this.